How to Pick a Stock Broker
Choose a stock broker whom you can trust and who meets your investment and trading requirements. Read on to know how to choose the right stock broker...

Selecting the Right Stock Broker
Full Service Broker or Discount Broker?
The choice of a stock broker depends a great deal on the kind of services you are looking for. Basically, there are two kinds of brokers i.e. full service brokers as well as discount/online brokers. As the name suggests, the former will guide you on the kind of investments you should make, the stocks that you should invest in, depending upon your financial goals. On the other hand, the discount brokers will only invest in stocks you tell them to invest in. In short, you will be the one deciding on the investment strategy. For this, you should be thorough on your market research and knowledge. So, if you are a first time investor, it is better that you opt for a full service broker, as it will reduce your risk of making losses considerably. On the other hand, if you want to take the investment decisions yourself, select a discount broker.
Another important difference between these two types of brokers is that full service brokers offer a wider variety in terms of the financial products. Stocks, annuities, insurance, bonds, derivatives - they are well researched on all these and offer investment advice on them. In return, of course, they charge very high fees. Compare this with discount brokers, who only trade stocks that you recommend. As there is no financial advice offered, the fees is very less too. So, if you do not want to pay a high salary commission and at the same time are yourself updated on the latest market news, discount brokers are a better option for you.
When Choosing an Online Broker...
If you are planning to trade online, it is very important that you check on the quality of customer service that the brokerage firm provides. For instance, in case you are unable to access your computer some day, can you still have your account information provided to you over the phone, or in case the website is slow, will you be allowed to speak personally to a stock broker - all such nitty-gritty need to be researched and asked beforehand, when choosing a broker.
Opening Deposit Requirements...
There are some brokers who ask for a minimum deposit to open an equity account. This means that the more money you have at your disposal to invest, the more options to hire a broker you have. So, check with the probable brokers if they have any such financial requirements that need to be met and accordingly choose a broker.
NASD and SIPC Membership...
The national association of securities dealers is an organization which ensures that it's members are fair in their dealings with the clients. So, if a brokerage firm is a member of this organization, it is safer for you to make investments through them. Another thing to look for is Securities Investor Protection Corporation membership. It will protect your assets in a brokerage account for as much as $500,000, even if the brokerage firm fails.
Other Important Tips
- If you have opted for a full service broker, ensure that he does not unnecessarily recommend you to place a trade every now and then as these professionals earn an incentive every time you do that.
- If you are someone who trades very frequently, go in for discount traders who charge less commissions, to bring down your trade costs.
- If there is a particular investment product that you want to invest in, see that the brokerage firm offers it.
- If you want specialized services, such as "After-hours trading", go in for the brokerage firm that allows such facilities.
- Some brokerage firms offer a low commission rates to active traders. Check this with all the broker candidates that you meet.
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