How to Increase Your Web Presence

For some reason, designers and software engineers like to charge ridiculous amounts of money for only small amounts of work. As soon as they get a list of clients together, they start increasing prices, which means they pass it on to you. As a small to medium sized business, it can be tough to find a design team that is affordable, yet worth hiring. Most of the time, those that charge low fees don’t have the quality that the big guys can offer. This leaves you at an unfortunate crossroads of choosing cost over quality, or visa versa. There’s got to be a better way, and lucky for you, there is.

Bring on talent collectives, a new powerhouse heavyweight in the branding and design industry. These collectives bring together a list of some of the best and brightest designers and engineers to help businesses like you get the big business look without the big business costs. How do they do it? Well for starters, they gather up a list of talented people and offer them a continuous list of clientele in exchange for better rates. They also have access to up and coming artists, designers, web designers, and coders, whom they can offer a chance to build a portfolio with ease.

This works out well for both sides, as businesses like yours can improve their web presence without having to pay mega bucks. You also get to help an up and coming designer cut their teeth in their respective industry, sounds like a win-win right?

The services don’t stop there either. While you are at it, you might as well work on your search engine optimization (SEO), print materials, and newsletter design, each of which can be a tremendous way to add value to your organization. When you implement a full scale branding attack, you will look like a giant in your industry. This means you can focus on running your business while your website does the selling for you. Using SEO, you’ll have clients knocking at your doors without ever having to place a phone call or send an email.

I’ve seen it time and time again though. Some companies just don’t get it and think that inferior web design will work for them. Unfortunately, most visitors take one look at their ancient design and either click away, never to come back again, or worse, they mention you on Twitter or Facebook as an outdated company. That is the last thing you need if you want to carve your own piece of the pie.

Finding a design and branding team is exhausting, so let a collective do the work for you. This way, you only have to make one hire. While you work on your bottom line, they’ll work tirelessly on your brand presence. You’ll end up looking like a million bucks, but making it will be up to you. The next step is to find one of these companies. There are many to be found, but very that are quality. Make sure to do your part and choose one that walks the talk.

Agency-Level Website Design
PufferFish provide agency-level website design for small to medium business. Our in house creative, web design team, have helped establish a dominating web presence for such clients as IBM, Hallmark, McDonald’s, Sonic and Saturday Night Live.