How To Get New Patients for Health Care Facilities

Health Care providers, whether they are small clinics or offices on the corner or huge hospitals with thousands of employees, are in competition like never before. People are becoming savvy about their health care and are often in the position to pick and choose which office or hospital they wish to patronize. And let's face it, hospitals, clinics and medical offices are businesses. They need patients to keep their doors open.

What To Do?

Instead of hoping new patients will sashay through your doors and ask for your services, you need to make the public aware of your facility and what you can provide. The broadcast media are one possible outlet for advertising, but the cost can be prohibitive. Print media like ads in newspapers don't last. They get read once and soon find their place in the trash. Don't despair. There is a cost effective alternative.

The Answer

Direct mail campaigns have always been very successful in producing results for relatively small budgets. You see them in your mailbox almost daily…and that's because they work. Even though such advertising is effective, it can be improved upon. There is a new product available, called Magna-Peel, which has proven to be even better at getting the attention of potential patients. It consists of an attractive postcard with a business card size refrigerator magnet attached. The magnet has the facility's important information on it, and perhaps even some helpful first aid tip or other health related information.

The Reason They Work

They are more effective because unlike the typical direct mail product that get thrown out almost immediately, the refrigerator magnet finds its way to the fridge, or computer case at work, or on a metal cabinet at home or the office. And there they stay, being seen by entire households or workforces on a daily basis. Therein lies the key to their success. It is well known in the advertising industry that it takes a number of exposures to an advertisement before the intended customer feels comfortable with the business. The number that is commonly agreed upon is eight times. Since the magnet is seen regularly over a long period of time, human nature takes over and the business information becomes etched in the minds of the viewers. Your typical paper direct mail product can't hold a candle to this product.