How To Find Purpose In Your Business

As a social entrepreneur who built my online business with the primary purpose of funding a non-profit effort to help children with congenital heart defects receive life-saving treatment, I am constantly on the look-out for interesting and innovative models that tie business in with a passionate purpose.

And there are many business models that tap into the karmic force of having a greater vision to generate meaningful profits. I will detail two case studies that directly tie in with my own non-profit Foundation.

The Karmic Capitalist

Kevin Riley is a business owner in Japan with an extensive range of information products teaching people about building an online business.

His products are priced very affordably, some as low as $7. He makes up for this by selling in volume. Many of his buyers purchase multiple reports and ebooks - because they know that by doing this, they are helping make a difference.

How?

Because Kevin donates a fixed percentage of his business profits to charity - every month. And he makes that fact known to his audience. The result? Increased sales, due to a combination of top quality products and the identification with a bigger cause behind the business.

Free Software, Donate To Upgrade

Ian del Carmen is a young entrepreneur in the Philippines. He has created an awesome array of products packaged under his Fireball brand. One of the recent creations is a web-based tool that lets you convert any kind of file into a PDF document... for free.

Access to the tool is open to all at http://www.FreePDF.org - and you can start using it right away.

But there's an interesting twist. Ian offers users an opportunity to upgrade to the even more feature-rich version by making a donation of any amount to the Dr.Mani Children Heart Foundation.

At first blush, it might appear that such a model will not be very effective. But in the first 2 weeks, over $360 has been donated to fund a child's heart operation through this process alone.

Models Galore

There are any number of models that tie in business with a purpose. Finding one and adapting it to your business can not only boost your profit, but also enrich your life.

In a startling report, business coach and best-selling author Mark Joyner expanded upon the 'secret' ingredient responsible for such synergy. The 10-page report called "The Positive Promise" helps any business owner tap into this exciting energy and reap rich rewards.

Infuse your business with new energy. Align your efforts with a worthy purpose. Link them in a way that makes you happy and rich. Make your positive promise today!