How to Drive targeted Traffic to Your Website And Earn Lots of Cash in the Process Part 4

If you intend to quickly drive traffic to your website, then, you need to realize that it is going to cost you money. If you are not willing to spend the money, you might as well be willing to spend the time and that sometimes, does not suffice as you end up having results that are less than your expectations. One of the quickest ways you can drive targeted traffic to your website is through the use of ezines and newsletters. There are ezine publishers out there who are willing to give you a space to advertise your products to their subscribers and probably profit from it. If you don’t know what an ezine ad looks like, here is an example. Have you opened an email and it seems to contain a whole lot of adverts? Yes. That’s what an ezine ad looks like. All you really need to do to get maximum exposure is maximize these ezines to the fullest and get the best results from them. Unfortunately, people lose money. Sometimes, we all play the numbers game. If I advertise to a list of about 1 million subscribers, I am bound to profit no matter what! Wrong sir. People have been known to advertise to ezines and not even make a return on their investments.

This happens particularly when there isn’t any strong relationship between the purported list owner and his subscribers. It is important to know that sending an email is not just about it. Recent estimates have shown that less than 50 percent of the emails sent by marketers today get to the subscribers’ inbox; and even when they do, less than ten percent are opened. Gory statistics isn’t it? Yet these come from marketers who actually keep in touch with their subscribers, offer them free gifts once in a while to keep them "sweet" and to keep their place on their subscribers lists of people to listen to and hear from. If you doubt these statistics, ask popular Internet marketers such as Armand Morin, Derek Gehl, David Vallieres, Stephen Pierce, Patrick Chan, Aurelius Tjin and a whole lot of others. You will find that one of their major problems is getting their subscribers to read their emails. So, when you see all those offers claiming to place your ads in front of 1 million people, check properly.

Another reason ezine ads don’t do well is the copy that is sent to the subscribers. In case you are not aware, your copy will determine to a large extent, how much response you get from your ads. What most marketers do is just get an email from the owner of the product they want to promote and "blast" to the subscribers. "Blasting" is not a bad thing if your copy is different as you are bound to get different and better results from the list than from those who just sent the mail like that. Let me tell you why this tactic of just sending your ads without crafting your own copy does not work. These subscribers have probably had the same offers you are sending to them and are immune to the copy as a result; regardless of how compelling the copy might be. I have watched as marketers flooded my inbox with the same headlines, and the same ads. The only difference usually is in the kinds of bonuses they offer. So, to make your ezine ads a success, think outside the box. Don’t do the "death of ……" gimmick. It doesn’t work.