How to Design a Web Page.

When designing a Web page, certain information should always be included:
• Basic Company Information: This can include vision or mission statements, a history of the business, a summary of business philosophy, etc. The key is to sell the customer on the company.

• Product Line Information: Commercial Web pages should include photos and text descriptions outlining the benefits of the products. Features, applications, and examples can also be highlighted. Consultants often recommend that businesses establish separate pages or sections for each major product line—connected, of course, to the main company Web site.

• Technical support: Frequently asked questions (FAQ), parts information, product diagrams, and technical specifications are just some of the ways a company can provide support from its Web site.

• Ordering information: Companies should include an electronic mail or hardcopy form with instructions on how to order a product.

• Service section: Free information that is of interest to potential customers, designed to keep them coming back to the site. Industry news and trends are good examples of this kind of information, which is a feature of increasing numbers of business-oriented sites.

• "What's New": This section is essentially intended to inform visitors of new initiatives, products, etc., that are covered on the Web site.

After your Web site has been successfully launched and is up and running, the work does not end. The site needs to be updated on a regular basis to ensure continued content integrity. Areas to monitor include:
• Price changes
• Product changes
• Adding pages to describe other parts of your business
• Adding new links and eliminating obsolete links
• Updating images
• Overhauling the entire site when it becomes tired looking

Once again, you will have to decide if you want to undertake the updating yourself or if you want to hire a firm to handle the work for you.
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Reference: Answers.com