How To Create Useful Bonuses For Niche Markets

You've heard it many times - offer cool bonuses and it will improve your conversion rates. Whether you are seeking to get visitors to your website to opt-in to your mailing list, or prospects reading your sales pitch to make a buying decision, bonuses will help.

But while there are many resale rights directories out there, most are focussed on the 'make money' or 'Internet marketing' niches. And that is not very helpful if you are targeting a niche outside these areas.

The next best thing, then, is to create your own high-quality, low cost bonuses for each niche you are active in. And you'll be surprised to hear that it is not really very difficult to do.

Now, here are some suggestions in case you'd like to quickly create unique bonuses in your niche:

* Compile a list of useful resources

If you spend time looking for particular bits of information, or helpful tools or the best forums in your niche market, chances are your audience is too. By providing them a collection of your best picks, you're doing them a service and adding value in a unique way. A resource directory with just 10 or 20 links can carry high perceived value.

* List links to informative articles

This is a twist on the resource directory idea. With the vast number of articles out there, a guide to the very best ones can be a serious time-saver. Just make sure you really are pointing readers to good articles, or else it could work against you!

* Do a short review of helpful tools

In essence, become a trusted guide who directs your audience towards the best tools and resources they can buy to give them more value. No one has time, energy or money enough to test out every product or service before deciding. So you be their decision-maker - or at least influencer.

* Compile a set of 5 themed articles into a report

If you are a prolific article writer, you might consider writing 5 or even 10 articles on relevant topics and compiling them into a short special report. This can be viewed as very valuable by people in your niche market with less experience than you, and it helps brand you as an 'expert'.

* Search software sites for simple tools relevant to your niche

There are many cool scripts and online services that cater to various niche interests - and most are free to everyone. A simple script can calculate your weight loss targets by week, or project your return on investments in a specific mutual fund, or compute the distance you need to walk every day.

* Commission a ghostwriter or software developer to create one for your niche

If you have a good idea for a bonus product or service, but don't have the time or skills to create one yourself, do the next best thing and outsource it. You can find excellent product and software creators on eLance and Rentacoder to help you out.

* Invite 5 experts to answer a specific question on your niche

You can take the same idea we just discussed, and do a unique twist on it by contacting 5 to 10 experts in your niche and getting them to create your product for you! How can you do that? Easy - interview them. Either over the phone, or in person, or even by email. Compile their answers and you have a bonus product for your niche!

I hope these niche bonus ideas have sparked off some more in your mind. Get going - don't wait around for your niche bonuses... just create them yourself!