How to choose a good domain name

If you want to start an online business you need a domain name. Maybe the domain name is not too important, but in some cases it is the reason because of some online business fail, it is important for your returning visitors and for search engines.

First, the extension. The best extension is .com, but if you can't find the desired .com name, you can use other known extensions: .net, .org, .biz. If the business is available only in a country, you should use the extension for that country. People don't remember often the extension, but, if it's an world wide business, they assume it is .com, if it is available only in a country, they will assume the extension for that country.

If you already have a company, it is recommended to use the company name in domain name, else you should use in the domain something that describes what are you selling. The domain name should consist in 2-3 words, something that your visitors will remember. Also, if the words in the domain describes what your visitors are searching for, you will rank better in search engines. You must keep it simple, hard domain names are not easy to remember, you can alternatively use your initials, but it will not give any advantage for search engine ranking, but people will surely remember it.

If you have more options for a domain name, it's better to register all of them, for example, one matching your company name and other describing what you are selling.

Now it is very hard to find a domain name, because many speculators registered domain names only to sell it, or to display ads on it, without content.

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