Growing Your Email List: How to Do it Right

A solid email list is a fundamental ingredient to a successful email marketing campaign. You might have a base of clients, but how can you expand your business to include new contacts? The only way to increase the reach of your service is to actively seek ways to interest new people to sign up for your regular newsletters or announcements. Here are a few ways to do this effectively.

Many companies offer some sort of incentive for people to get on their mailing list. A no-strings attached free give-away that is relevant to your services, for instance, is a great way to hook people into your system. To get this give away, they would be required to supply their contact information, of course.

Because many companies tend to use the gimmick of give-away offers, how will you set yours apart? There are other more innovative ways to keep them interested in getting on your list and staying there. Think of special perks that may otherwise not be available. If you are promoting an event, create a special preview for those who sign up for the list.

This event does not have to be high cost, it can entice people who want to learn more about the event and draw them in to attend it and spread the word to their friends. If you are selling tickets to an event, offer an early bird discount only to those who are on the mailing list. These types of offers will get people on your mailing list and also get them to attend the actual event.

Other extra features can also be created depending on your company’s product. If you are selling some kind of product for which a hotline would be useful, create a special servicing hotline just for those who sign up on a special list. This kind of service will be useful to your clientele and also make it worthwhile for them to give up their extra contact information for your list. If your product has a warranty period, give those who sign up to be on the list an extension on this offer. This will also increase your company’s user friendly quotient and likely draw them to use your services again in the future.

Finally, it’s important to design your e-mails in a fashion that is conducive for the user to sign up. Don’t make that portion of the e-mail illegible or in a font or color that is hard to read. Be sure that it is prominent and that the information is easily forward-able to friends. These will help you to grow your list by leaps and bounds!

Growing your email list. How to do it right
email marketing campaigns