Google and Yahoo! Optimizing Factors

Different search engines have different algorithms and work procedures. Optimizing for Google, MSN and Yahoo! is not easy at all. Doing this at the same time is not a babies tale. It is really needed lots of care and understanding and better expertise. To some extent the both algorithms are same but we have to look at the differences.

The algorithm of Yahoo! was on deliberately just the opposite of the Google algorithm because pages that ranked high in Google did not do so well in Yahoo! and vice versa. Therefore to optimize a site that would appeal to both search engines, Google and yahoo is very tough and a job of research.

There is no room for doubt that the algorithms of the two search engines are different, since both are constantly changing, none of them is made publicly available by its authors and the details about how each of the algorithms function are obtained by speculation based on probe-trial tests for particular keywords, it is not possible to say for certain what exactly is different. What is more, having in mind the frequency with which algorithms are changed, it is not possible to react to every slight change, even if algorithms' details were known officially. But knowing some basic differences between the two does help to get better ranking. A tool that will help you to make this tough job easy is Major Search Engines Rank Checker. This tool produce instant online reports of website rankings in 8-top search engines and web directories, including Google, Yahoo! Search, MSN, AOL, AltaVista, AllTheWeb, Yahoo! Directory, and Open Directory (Dmoz).

Yahoo! follows the same thing to produce the pages with the search results. It first spiders the pages on the web, then indexes them in its database and later performs various mathematical operations. The Yahoo! spiderbot is the second most active spider crawler on the web. It can be said that Yahoo! slurp is even more active than Googlebot because it can be seen that there are more pages in the index of yahoo that Google index. The difference of sandbox is there. The changes introduced to your website recently can be watched out by Yahoo! without any delay comparing Google. You might have to wait a month or two (shorter for Yahoo! and longer for Google) till these changes are reflected in the search results. The wait for yahoo is shorter than Google.

Keyword density is also different in both cases. These two search engines follow different keyword density factor. Higher the density higher the position for yahoo but it is not the same for Google. Rich keyword sites can be fell into the keyword stuffed category in Google. Keyword Density Checking Tool will help you in this case. This tool analyzes your chosen URL and return a table of keyword density values for one-, two-, or three-word key terms. It’s useful for helping webmasters and SEO achieve their optimum keyword density for a set of key terms.

search engine marketing company
Our seo company is also watchful to the number of Visits, Page Views, Time on Site spent by visitors, first page people visit, last page people visit, Referrers, Path through the Site, Conversion Rate and Key Search Terms validation.