Gift Finder - A Great Shopping Tool for Your Website

Everyone loves the benefits of the internet. With the click of a button, you can shop from your home office anywhere in the world. Although there are many perks with shopping on the internet, there are also a few shortcomings. For example, finding a gift online might present more difficulty since you can’t ask a knowledgeable sales clerk for ideas. However, what if you could ask a website for ideas? The next few paragraphs will suggest some creative ways to increase your website’s conversion rate by using an online gift finder.

People love to save time. If you can save your visitor’s precious time, it’s likely they will make larger purchases and shop more often. Gift finder’s are a great way to accomplish this. A typical gift finder asks the user several questions in order to help narrow down the possible gift selections. Here’s some possible questions to ask:

By Occasion: There‘s usually a reason someone is buying a gift. Is it a birthday present, a valentine’s gift, or a Christmas gift? Asking this up front will help narrow down the search results.

Gender: Using a drop down list or radio button, ask the visitor the gender of the person they are buying the gift for. This will significantly filter down the gift results.

Price Range: Sure there are lots of nice gifts for $500, but what if the giver can’t spend that much? Ask the customer what price range they are looking for.

Size / Color / Dimensions: Depending on what type of product you are selling, filter down the results further by asking the customer specific questions about the requirements.

Product Category: Finally, allow the customer to check off all the product types he or she is looking for. For example, if you sell books, music, and jewelry, allow the customer to select some or all of the products they think the recipient might like.

For an example of a well made gift finder, checkout Overstock.com or C28 Christian Gifts.

Obviously, the above suggestions will require some programming and database modification. However, in the end you will reap the benefits of higher conversion and greatly increase customer satisfaction.