Games for Girls - The New Market for Casual Games

There can be no doubt that casual gaming is rapidly gaining in popularity. While video games were traditionally a boy's past time, in recent years new genres have started to emerge which are attracting more and more girls to gaming.

While the traditional video game genres of shooting, fighting and driving are still predominantly aimed at boys, new styles of casual game such as cooking games, dress-up games and so called "brain training" games are attracting more and more girls to the medium.

While train training and puzzle games are certainly popular with girls, they are also played by a large number of boys and adults. free cooking games, and dress up games however are almost exclusively aimed at the pre-teen girl market and can attract large numbers of visitors in this target audience, making them ideal games for any product or service website aimed at this market.

Cooking games

The term cooking games can actually cover a number of genres, but in general refers to games where the idea is to create something visual. Normally this takes the form of either decorating something (such as a cookie or cake) or choosing a number of items in sequence to follow a recipe. This could be a cake, a pizza, a sandwich or something similar. The idea if to follow the recipes accurately and fast enough to keep the customers happy.

Dress up games

The other big genre is known as dress-up games. Typically these involve selecting different items of clothing to create unique looking outfits for a virtual doll or model. Again, the emphasis is on creativity (rather than the destruction usually seen in games for boys) and the games tend to be open ended. Rather than being goal driven, the fun comes from playing the game rather than trying to win.

Girls games are certainly gaining market share, both online and offline. Video games are no longer solely the domain of boys and young adults, and browers games correctly themed and targeted are certainly now a great way of attracting new young female visitors, as well as visitors from other demographics.