French Connection Fashion - The Power of The UK Brand

Despite its brand name sounding like it originated in France, French Connection fashion actually has its roots firmly based in the UK. Having been established in 1972, French Connection is now considered a world leader in affordable designer fashion, and it is easy to see why.

French Connection Fashion - The Power Of The Brand

French Connection is a true UK brand and has long been considered a fashion brand that focuses on creating casual, stylish clothing with a strong emphasis on brand identity. The French Connection fashion name is often abbreviated to the iconic acronym of "FCUK" and this has sparked significant media attention over the years due to its controversial spelling, bordering on an expletive. However, this has only had a positive effect on the consumer-buying public, since teenagers and young people have lapped up the French Connection fashion name and relish the opportunity to wear "FCUK" on their shirts etc.

French Connection Fashion - Any Publicity Is Good Publicity

No stranger to media attention and controversy, French Connection has positively thrived on the attention that its evocative branding and statement clothing has received. In the early days, French Connection fashion featured many t-shirts with risqué slogans ranging from "lucky fcuk" and "fcuk fashion" which some people thought inappropriate. However, as some disapproved, others relished in the fact they could wear t-shirts with controversial slogans that might make their parents cringe. Its all about attracting attention, and French Connection made their brand well-known round the world with the controversy that came with their clothing. Like the well known saying "any publicity is good publicity", it would seem that French Connection has hammered this point home, and with a long brand history that looks to continue for many years to come, French Connection fashion is a brand that has no end in sight.

French Connection Fashion - Affordable Luxury

French Connection has fashion stores worldwide and its popularity is undeniable. If you’re looking for comfortable clothing that is always on-trend, then French Connection is the brand to buy. From feminine, sumptuous knitwear to super stylish men’s shirts, French Connection fashion is a brand that suits everyone from all walks of life. Being reasonably priced means even school-goers can afford to buy a piece of French Connection fashion and update their wardrobe with a brand that never goes out of fashion.

French Connection Fashion - Choices, Choices

Whether you are male or female, in the French Connection fashion range there something for you. The French Connection jeans are known for their excellent fit and the quality is second to none. So, if you feel like your wardrobe could do with a bit of designer quality, then look no further than the French Connection fashion ranges.

French Connection Fashion - The Iconic "Bow Coat"

To prove how on trend French Connection fashion really is, look no further than the iconic felt "bow coat" that was part of the French Connection range a few seasons back. The coat featured a pussy bow at the neck and voluminous sleeves. This particular fashion item was oozing on-trend luxury and many celebrities were photographed wearing the jacket, which sparked a media frenzy within the fashion industry. Even if you had never heard of French Connection fashion before, when the bow coat was made available, any fashion-savvy female would be sure to sit up and take notice. Celebrities from Fearne Cotton to Mylene Klass were pictured wearing the French Connection felt bow coat, which was available in vibrant colors such as fuchsia and mustard - both colors that have been hot for the past few seasons.

French Connection Fashion - Take A Look Now

For anyone and everyone; French Connection fashion is the choice for people who like their clothes just that little bit different, but with an importance on comfort and style. So why not take a look at a great range of French Connection fashion today? You won’t be disappointed. Visit French Connection Fashion.