Free Advertising - How to Use Effectively

Every bit of advertising counts, even free advertising, and nowhere is there more free advtg. available than in the online networking marketing segment. It may be possible to say that just about every marketer has at sometime or the other made use of this free advertising route.

Now though there may be more free advertising opps. than one can take advantage of do you think it is possible to build a growing and sustainable business based on 'free advertising'? So far I have yet to read of a 'success' story based purely on free advertising. A few hits here and there, some sign-ups, maybe some pay-off's too in affiliate sales BUT that's it. Maybe more too but nothing sustainable in the rarified atmosphere of major sales and success.

So What Good Is Free Advertising Then? And IF it is good for something how can it be used to max-effect?

I feel free advertising can be put to great use but not necessarily for direct sales and sign-ups. If you achieve sales and sign-ups, great, but a far better use would be to test ad-headlines or ad-copy. Yes, free advertising could be used as a testing ground for ad-headlines and ad-copy BUT the results will have to be evaluated in a whole new light.

Firstly, the market you reach will consist mostly of newbie netpreneurs and/or low or no-budget marketers hoping to make a few sales themselves. Quite often these netpreneurs will be more interested in seeing if their own free ads have been posted rather than look for some other opportunity. If you can achieve even a few hits with these preoccupied marketers then you should consider trying that particular ad in more promising waters.

Secondly, If you are placing free ads in ezines then you should take into account the open-rate of that ezine? How many subscribers read the ezine they subscribe to? Out of which HOW FEW look at the free ads section? Maybe you have a good ad that could be polished to become a great ad but the ezine in which you posted it just does'nt have subs who bother with the free ads section. How will you know? You may never know, you'll just have to guess or keep trying in other ezines.

You could take steps though to increase the potency of your free advertising, for instance...

1. Let your free advertising focus on your main opportunity and stay there for a long long time. Remember the standard - it requires at least 6-7 views before an ad is clicked upon. That's for normal advertising, this here is free advertising so go beyond 6-7 exposures. Select and stay with one opportunity. Selecting one from the list of opps we have calls for a careful decision and this care will reflect in the sincerity of the ads you put out.

2. Make every click you achieve through free ads increase exposure of your main opp. One way of doing this is by having your own website which can be used to showcase any current opp while a home-page link will take the viewer to your main opp. (It is best to advertise one opp only but who can resist all those dream-opportunities that jump at us everyday?) With your own website you could add a page to advertise whichever current opp. you've fallen for while the home-page link keeps your core business in view too.

3. Another way would be by using autoresponders and offering something free over a period of time. Yes, autoresponders too have free versions so use one to 'capture' leads.

All in all, free advtg. should first be used for testing purposes and this can best be done at sites where free advtg. comes with free stats plus the opportunity to modify and resubmit various versions of the same ad. Once you have an ad that even other free advertisers find interesting then it is time to leave free and go paid.

Cheers.

Offering network marketers the possibility of paid advertising for free Jerome D invites netpreneurs to this site where advertisers can ask for and get a refund of their advertising costs if they are unhappy with their ad results. A Great Way To Test Ads!