Four Tips for Killer Sales Copy

If you market anything on the Web you'd sell more if you could... right? Because your sales page is your online representative you want to to insure it does the best possible selling job for you. Here are 4 Tips to improve any sales page:

Should You Really Give Away Your Best Information Up Front?

It's been said you should trot out your best information first. However is this a good idea? Absolutely! How come?

The reason is this sets forth your expertise immediately and that separates you from any competitors. It also bathes you in credibility which is something you'd pay a fortune for if you could purchase it.

Plant Questions in Your Prospect's Mind to Spike Interest.

Our minds are made to answer questions. In the previous section, I asked a question. The intent was to make this point but there was another reason too. If I simply told you to "Put your best foot forward" you would have promptly shut me out because you'd have guessed what I was going to say. By posing the question the reader didn't just go on but also kept searching for an answer. And that's something any author wants from a reader. But there's more...

Give Your Visitors a Ride

As copywriter Joe Sugarman explains. your copy should be a slippery slope for the reader. Your headline directs the reader to the sub-headline, the sub-head to the opening paragraph and so on... so the reader ends up at the order button with no other logical action but to buy.

Every element is geared to help with the cause. Structure these elements so they make it easy for scanners to zip through your sales page but compelling enough to make them take notice. Do this by pointing out key phrases offering irresistible benefits or designed to invoke curiosity.

What Did You Expect?

How many people visit your site and leave because they don't have a clue about what what you expect of them? If not this could be a large part of your conversion problem.

How many sales pages have you seen that are more confusing than informative? So how do you avoid this?

Easy. Tell them what you want from them. If you want an order ask for the order. If you want the visitor to subscribe say so. It's okay to ask for both but make sure you focus your message on THE most important action you're looking for.

Give convincing arguments such as benefits to persuade the to act as you want but don't beat around the bush - state what you want from the visitor.

By putting your best foot forward, sowing questions in reader's heads, starting them on a "slippery slope" and showing them clearly what you expect from them, you'll increase visitor response to your web page which will directly affect your profits.