Foires devs inde carving a niche in global markets

As trade fairs are rapidly becoming the next growth wave for converging global business communities, fiere in India have evolve into a major marketing & sales tool for manufacturers and suppliers – keen to comprehend current market preferences and cater to a large international clientele. With the business-to-business (B2B) segment gaining a cutting-edge advantage in terms of brand-building and widening market reach, industry/product-specific expositions now play a key role in international trade promotion and are all set to expand their frontiers beyond the traditional expo marts of Germany, USA or China. Although two-thirds of the world’s leading trade fairs are still held in Germany, major international buyers are increasingly targeting Asian destinations, and especially a vast and fast-developing country like India. Globalisation of the trade fair sector has ensured that messen in indien serve as the most coveted sourcing hubs – enabling foreign buyers to choose from the widest array of products displayed under a single roof. Foires devs inde also create a roadmap for sustainable growth as exhibitors showcasing their products & services get ample opportunities to develop trade relations with international buyers.

Be it Dallas or Shanghai, Atlanta, Munich or Utrecht, world-class exposition centres remain an integral part of many a megalopolis across the globe and play host to reputed international trade fairs round the year. Built on par with such global sourcing hubs, the India Expo Centre & Mart near the national Capital of Delhi also serves as an ideal multi-functional platform for buyers and exporters. Mega fiere in India held at this modern complex have effectively promoted "Brand India" as visitors explore an amazing range in home décor, houseware, fashion jewellery, furniture, floorings, textiles, furnishings, decoratives, gifts and much more. Foires devs inde hosted at the mart introduce buyers to new and innovative concepts; help them meet the best in the trade and form long-term business contacts, partnerships and collaborations. The price-quality equation at messen in indien is another business driver and fiere in India now attract many quality buyers not only from established markets but also from such new domains as the Latin American countries.

Equipped with world-class amenities & state-of-the-art infrastructure, India Expo Centre & Mart has been conceptualized to boost handicrafts exports through messen in indien. Although Indian handicrafts export has gone up by 20% per annum, its share in the global trade is still less than 2% and needs to be raised considerably. Hosting huge fiere in India requires world-class facilities and the mart fulfils these modern business needs – so that overseas buyers may benefit from the centralised sourcing hub & contact point and participate more in such foires devs inde. Attending product-specific messen in indien also enables international buyers to reach out to specific target groups of manufacturers/suppliers at minimum costs per contact. Besides the exhibitions, the mart also houses 900-plus permanent showrooms – offering more product variety and business exposure.

In addition to hosting fiere in India such as the Indian Furnishings, Floorings & Textiles Expo (IFFTEX), Indian Fashion Jewellery and Accessories Show (IFJAS), Indian Handicrafts & Gifts Fair, Indian Furniture Show and Indian Houseware Show, India Expo Centre & Mart also hosts a whole range of business activities throughout the year. Be it messen in indien, road shows or product launches; conferences, seminars or theme-based international events, the mart remains an ideal venue for trade foires devs inde and all other corporate events – bringing global business to your doorstep.

By john grashim
Published: 11/9/2006
 
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