Event Management

As the economy grows in leaps and bounds, there are various industries mushrooming and developing rapidly, and one among the most prominent is the Event Management industry. Event management is the process of organizing a professional event for a selective target audience. It involves visualizing concepts, planning, budgeting and perfect execution of major events such as corporate seminars, exhibitions, product launch events or organizing personal events such as wedding celebrations, theme parties or any other planned event.

Event Management as a career option

Event Management, the most aggressive form of advertising and marketing, is a glamourous profession and offers enermous scope. It is a good career option which does not require much investment and offers a lot of independence and flexibility. No formal degree or qualification is required, but the person should have a genuine passion for conducting events, have very good organising capabilities and be flexible to work for long hours as the events to be organized are at erratic times and would require a lot of networking, interacting planning and most importantly, flawless execution. Every minute detail needs to be thought of and well taken care of, which requires a lot of high perfection, systematic planning and patience as well, as you deal with a wide variety of people during the course of your work. As the nature of your work deals with interaction with people from various domains, you need to be polite and tactful. It is also very important to hone your networking skills and maintain good public relations.

Event managers have to start working at least two months in advance as far as major events are concerned. Most companies approach event managers with a basic concept of the event and budget in mind. It is then entirely up to the event manager to develop, visualize improvise and execute the idea into a concrete and successful event. Becoming an Event Manager can be very lucrative. At the same time, it requires a lot of hard work and efforts. Most Event Managers work on a freelance basis as it allows them to be independent in making decisions while not requiring to share their remuneration!

Most companies prefer to employ freelancers as it is cost-effective and much easier to access their services as and when required or when they actually plan an event.

The Event Management Process
1. To a large extent, Managing Events is all about coordination right from the beginning.
2. You start off by 'pitching' for an event. Simply put, you have to gather orders for events.
3. Whether it is a small event, or larger gatherings, every event manager / company has to submit a project report replete with the finances required for the same, based on which the assignment is given in favor of them.

Types of Event Management

Event Management may be broadly classified into two major types – Global Event Management and Corporate Event Management.

The biggest events are those that are arranged at the Global level, referred to as Global Event Management. These international events are mainly sports events hosted by different countries, for example, The Olympics. Typically such large scale events also require Government involvement so as to meet expenses and to ensure safety and security of the delegates from the various countries.

While international sports is the mainstay of Global Event Management, other events such as live performances by international artistes also come under this category. There are also international social and cultural events hosted internationally, to create widespread awareness about varied global problems, for instance, global warming. Hollywood stars and prominent celebrities from various fields travel across the globe spreading awareness as part of an event.

Corporate Event Management refers to the events hosted by the corporates for their employees as well as for their clients and customers to build on relations, that serves as social for executives and managers to share varied aspects of their domain. The corporates also encourage staff to attend seminars, conferences and conventions in order to keep them abreast with the latest trends.

The Event Management industry is thriving and has developed rapidly, alluring the youth to take it as a career option and offering the flexibility to work on a freelance basis that is a prime advantage not many other industries can offer! Event Managers are here to stay!