Ethical SEO (Search Engine Optimization) More about Optimization Less about Marketing

SEO which is widely known as Search Engine Optimization has been seen as a marketing stuff by most of the organizations. But some of the large organization like IBM identifies the optimization in actual way.

Search Engine Optimization is nothing but the optimization of overall Website. Even IBM websphere ecommerce tool comes with website optimization guidelines. In this article you are going to learn some of the basic but effective SEO techniqes which are if implemented logically with integrity then it doesn't actually require lots of promotion and submission stuffs.

Keyword Research: Factors to consider while products study & keyword research:
1) Demographic 2) Geographic

Two types of keywords:
1) Generic Keyword 2) Niche Keyword

Generic Keyword: High Competition and thus low conversion rate
Niche Keyword: Low competition but high conversion rate

Number of keywords allowed to target on single page:
1 primary & 2 secondary

Onsite Optimization

Title, Meta Description & Meta Keyword
Primary Keyword likely to be covered as first word or phrase in the Title
Proximity of Keywords must be maintained while covering the keywords in the Meta Description (Nearness of keyword occurrence in a phrase) - Search Engine Optimization (Good proximity) & Optimization for Search Engine (Comparatively Bad proximity)

Header Tags:
Most Important H1 & H2
The keywords covered in H1 & H2 tag must be there in Meta Description and Meta Keywords.

Alt Tag:
Usages:
For Google: To tell the Google crawler that an image is there by entering any descriptive phrase within Alt tag.
For Visitor: When any image doesn’t load the visitor should come to know about that there is an image which has not been displayed due to browser or some other reason.
For SEO: An SEO can cover their most important keywords in Alt tags so that overall density of keywords can be improved.

Content Optimization:
Prominence:
Keywords appearing in the early part of the page are given more importance than later part. A balanced distribution of keyword occurrence in overall page.

Call to Action:
Emphasizing the part of page which is clickable or most readable by visitor for placing buttons and important information.

Offsite Optimization

Directory submission

-Global and Region Specific
-Directory submission according to the need for market targeting, whether it is global or regional.
-Not so important now a day.

Article Submission
Unique articles submission

Blogs
Blogging Network
Wordpress
Blogger
Wikidot

Social Book Marking
Visitor bookmark the things they like, they save the pages online which they would like to open in future

Social Media Optimization
Branding by gathering and joining the people on social networks like Facebook.com and Twitter.com

RSS
Real Site Summary (Really simple syndication)
Burning the feed in RSS directories
Most of the time done for blogs