Ensuring Success with Workplace Flexibility
American businesses are finding that because the workforce has changed over recent decades, the traditional workplace environment must change in order to keep business efficient and successful.
The continuing growth of the U.S. labor force means that younger workers must compete with older seasoned workers, and companies must work harder to retain experienced workers. Providing an environment that provides equity, camaraderie, and opportunities for growth will help businesses attract new workers and retain older ones. The key to developing this type of workplace is flexibility - a Results-Only Work Environment (ROWE).
Developed by workplace consultancy Culture Rx, ROWE is a new way of working that gives employees more responsibility and accountability for their work and the way they do it. There are no specific schedules and no tracking of how employees spend their time. The record-keeping focuses on efficiency and productivity, and the bottom line is that no results equals no job.
Although the approach is a huge change from traditional workplace thought, many businesses that have adopted the concept are seeing dramatic results. For example, Best Buy switched to a ROWE approach in 2002, and since then 60% of the 4,000 workers at its headquarters in Richfield, Minnesota, have converted to the new way of working. The company estimates that its turnover cost per employee is $102,000, but its ROWE teams have 3.5% less voluntary turnover than its non-ROWE teams, so encouraging workers with a more flexible workplace will encourage them to stay longer - thereby reducing the cost of replacing them. By converting the entire headquarters to ROWE, the company estimates being able to save up to $13 million a year in employee replacement costs.
Workplace flexibility means different things to different people, but usually it means how and when work gets done, how workloads are managed, and how careers are organized and structured. A flexible workplace improves recruitment and retention, encourages employee diversity, improves employee job satisfaction, and reduces stress. Some of the ideas behind workplace flexibility include:
- Less rigid scheduling of full-time hours, such as having a range of flexible work arrangements that include flextime and 4-day work weeks
- Flexibility in the number of hours worked, such as increasing the number of part-time or part-year positions available
- The ability to have career flexibility with multiple points for entry, exit, and re-entry into the workforce
- The ability to address unexpected and ongoing personal and family needs either short-term or episodic time off
Despite the barriers to offering workplace flexibility, there are many advantages for businesses, including improved productivity, higher quality of work, little or no change in the workload of managers, and greater employee retention. The benefits for workers are more obvious - a greater work/life balance, and a positive feeling about going to work and staying with a company.
Now, more than ever, workplace flexibility is a benefit that can help companies rise to the top in a highly competitive global economy. American workers can pick and choose where they want to work, so companies must find new ways to retain their best talent while attracting new workers. Workplace flexibility is the key to their success.

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