Effective Internet Marketing – Article Marketing a Cheap Way TO Produce Hot Leads

If you’re buying, or thinking of buying traffic with pay-per-click advertising then you should also consider article marketing which is a very effective internet marketing tool.

In most cases article marketing is cheaper longer term, provides quality leads and can help also help your search engine presence.

Let’s look at both.

Pay Per Click

Advantages:

1. You only have to pay for what you get i.e. hits received.

2. You can target any keyword you wish no matter how popular and get front page position.

Disadvantages:

1. Is expensive and many companies simply cannot afford the keywords they want.

2. Conversion rates to hits tend to be low as visitors are not qualified.

3. Click fraud is a problem and many visitors that you’re paying for are not interested in your product or service.

4. People know also it’s an advertisement and they’re cautious when they click.

5. Pay-per-click does nothing to help your search engine rankings and when you stop paying for the ads, your traffic stops.

Article Marketing

Is an effective internet marketing tool for many businesses.

You simply write an article on your service and put the articles into the huge amount of article sites on the net putting your product or service in front of interested viewers.

You can of course get them written for you and distributed as well.

Advantages:

1. Articles pre qualify

Visitors already know something about you before they visit your site, making them "hot" to close.

2. You have not used paid advertising to get their attention
A well researched and written article proves you know what you’re subject – and this builds confidence in the reader.

4. Articles on the download sites carry free reprint rights

So your articles will be re-used by other web site owners and increase your traffic even more.

Your articles could also appear on niche, sites where the names will be very keen to know more about your service

5. High rankings

The article download sites can easily get your articles a page #1 ranking in the search engines, as many articles sites are highly placed in the engines and can pass on a top position to you.

You therefore get the visitor on your site, without the expense of getting the top rankings for your site directly.

6. The links to your site contained within your articles, help your site’s search engine positions.

One of the links uses a primary keyword phrase that applies to your web site and the other is a straight link to the page you want visitors to drop on.

Search engines take note of both the link and the keyword phrase in the link - and this improves your ranking ability for search terms.

7. Articles, (depending on subject and keyword targeted) are read by thousands, sometimes hundreds of thousands of readers.

If only 10 percent or readers click through to your site - that's hundreds or thousands of highly qualified visitors that will could come to your site

8. Articles producer traffic for years

keyword articles provide a stream of visitors for years.

Online articles don’t get deleted just because they’re old - many articles that are years old and can produce traffic everyday for you.

An article can be written in around an hour by professional writers and with software available to put the articles in 500 sites or more at once, not only is cheap and cost effective the leads produced are some of the "hottest" you can get.

Any website large or small should consider this effective from of internet marketing as part of their marketing strategy.

MORE INFO ON EFFECTIVE INTERNET MARKETING

For more information on cost effective internet marketing and more on article promotion and other innovative services to get hot leads for your website visit our website for a free no cost or obligation quote at: http://www.internet-viral-marketing.com/index.html