Drop S, Insert XF - That's the '08 Replacement Jag

Looks like Jaguar S-Type is exhausted of carrying its name and decided to bring in something pleasant to hear. For the model year, Jaguar will be dropping the S and replacing it with XF for its new generation S-Type. This information was relayed by Bibiana Boerio, Jaguar chief. Moreover, the S-Type will no longer be an S-Type at all.

The change in name is triggered by the automaker's vision of creating an entirely different car. According to some car enthusiasts, the current S-Type is nothing but plain old boring styling. However, with the introduction of a new name, enthusiasts expect that the XF will be as aggressive and distinct like the XK series. Boerio added that the upcoming Jaguar XF "challenge people to think again about Jaguar as daring and different."

The assembly of Jaguar S-Type styling parts and accessories along with the production of the car will be discontinued next year. In view of such cessation of production, the automaker will be introducing Jaguar XF as the replacement for the S-Type. Neither the information nor details of XF have been publicized. Nonetheless, Jaguar will be unveiling its new pride autumn of 2007. Depending on market, the commencement of deliveries is scheduled on spring 2008.

"Some people find the Jaguar S-Type to be rather hideous. We actually like it, although the design is certainly a tad long in the tooth and more-than-ripe for an upgrade. But this predictive renders its successor, the new XF, due to roll into showrooms in '08. It looks like what would result if Rover commissioned Ralph Gilles' old self to design an Audi. Unfortunate. Let's hope that the artist is off the mark," said Davey G. Johnson, an auto enthusiast.

The new name, as critics say, creates a sense of consistency throughout the Jaguar lineup, with the XJ and XK already sharing a naming scheme. Previously, it was reported that the replacement of S-Type will be made of steel instead of aluminum. Auto analysts conclude that the decision was made to capture a bigger slice of the auto market in less than no time. This is because the former is time-consuming compared to the latter.

Jaguar S-Type competes with BMW 5 Series, Lexus GS and Mercedes-Benz E-Class. Hence, XF is also anticipated to compete in similar segment.