Driving Search Engine Traffic - 3 Ways To Get More Bang for Your Marketing Buck

There are many different ways of driving search engine traffic to your website. Many of these involve having to shell money from your pocket, such as pay per click advertising. But for those who want to stretch their marketing dollars, there is nothing better than free.

Here are a three highly effective ways of driving tons of search engine traffic to your site without having to invest anything but your time and expertise:

Use article marketing

Article marketing is one of the best ways to get targeted, relevant traffic to your website. Sites such as ezine articles.com contain vast amounts of articles relating to many different topics. There are many people who contribute their expert advice to these types of websites known as article directories. By writing just one article and publishing it to as many as 150 article directories, you can begin to see quality traffic coming into your website. As long as your article contribution is useful and informative to your target audience then they will want to learn more about your topic. Most of these websites allow writers/contributors to include a byline or Bio with a link to their own websites.

Optimize your website for relevant keywords

Keywords are the cornerstone of every internet marketing strategy. Keywords are what most people use to find what they're looking for on the web. It is very important to look at the content of your website and see if you are getting the most out of your relevant keywords. For instance, after having done keyword research for your pet accessories store, you may have discovered that the word "dog collars" is one of the top keywords people look for when searching for pet accessories. It would be very beneficial to have at least one or two pages specifically talking about dog collars. When Google or the other search engines index your site and see the pages specifically talking about "dog collars"with the phrase "dog collars" used throughout the text, chances are it will greatly increase your search engine rankings.

Post to forums or Blog Comments

Everyone's got something to say on the web these days. Blogs are popping up by the hundreds at an astounding rate. It's not just the creators of the blogs and forum sites that are getting their word in, it's also all of their readers who are feverishly writing comments and participating in conversations. The best approach is to try and find the top blogs and forums relating to your industry or interests. Start reading posts that interest you and contain keywords that are relevant to your website. Then start commenting away, making sure to leave your name, company name, and a link to your website at the end of all your comments. If the search engines see your website link in a comment posted at a blog or forum with a high page ranking then they are more likely to associate your website with the blog site, thus helping to increase your website’s page ranking.

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Al Carmona is an accomplished internet marketing specialist and has been helping businesses succeed online for the past 8 years. His website is located at www.plastikpower.com