Does Email Marketing Work

Does email marketing really work?

With email service providers coming up with all kinds of highly effective spam filters nowadays, this important question lingers. Nevertheless, surprisingly, the answer is yes. Email campaigns still work, and the fact that the number of email marketing service providers are on the rise is another factor that ensures its continued success. There has been much research to prove that email marketing still works as one of the best ways to promote a business and reach out to customers. The most recent research proves that email marketing is not only effective, but even more effective than advertising on television, radio, or in newspapers. So, why is this medium so successful? There are three main reasons.

Email marketing builds customer relationships

Though most email marketing campaigns are sent as bulk mail, email campaigns give you the attractive privilege of addressing your target personally. Unlike in the other traditional mediums like radio, television and newspaper ads, you can create an email marketing campaign that addresses your client by their name and speaks to their individual needs and wants. This targeted model will not only effectively promote your goods and services, but makes the customer feel that their needs are being met.

Email marketing campaings can reach certain target groups

Unlike mass media ads on radio and television, email marketing enables you to create campaigns that reach out to certain demographic groups. Your West Coast customers will always have different needs than your customers in flyover states. By segmenting your email marketing lists by demographic profile, you can easily and effectively send a blanket campaign to each group that hones in on their geographic needs. Why send an email to your Arizona residents showcasing heavy outerwear when you can send emails advertising clothing for hot weather? With email marketing's targeted reach, you can easily please all your different customer segments.

Email marketing is extremely economical

Email marketing enables you to send thousands of emails for just a few cents each. A radio ad or newspaper ad can costs thousands of dollars. Most email marketing services offer discounts on bulk. This means that the more you send, the cheaper each individual email will cost. And unlike television, print or radio ads, you'll have instant access to detailed, accurate reports that let you know just how well your permission-based email campaign is going over with customers. These reporting tools can tell you everything you need to know, from which links were clicked on to which customers opened certain emails. With this information, you can create an extremely effective, targeted campaign that brings in plenty of sales and pleases all your customers.