Diwali- The festival of joy and happiness

The deity of wealth in Hinduism, goddess Lakshmi and god of good fortune lord Ganesha is therefore thanked on this day and everyone prays for a good year ahead. The lighting of various kinds of lamps whether it is earthen lamps or electric bulbs, ray of lights not only illuminates the whole house but it also illuminates hope, joy and happiness among each and every one at this time of celebration of the festival. Diwali is a festival where people of every age group participate with great joy and pomp. People express their happiness and emotions by lighting earthen lamps(diyas), decorating their homes, inviting near-and-dear ones to their houses to take part in a sumptuous feast, bursting crackers and presenting gifts too. It is one of the biggest festival of Hindus though it is celebrated all over India but it is hugely celebrated in northern part of India. It is one and only time in the whole year when children take utmost interest and became volunteer to leave their beds long before the day begins.

Diwali is one festival which associates with prosperity, wealth and good fortune, this festival is most celebrated and largest gift giving and shopping festival in India. The culture of exchanging gifts and shopping is absolutely prominent because Diwali is affiliated with prosperity. People go out their way to shopping spree with their loved ones as they celebrate Diwali. The age-old tradition of shopping and exchanging gifts has been saddled by marketers in recent times. The spur behind the tradition of exchanging gifts is purely emphasize the feeling of love and brotherhood in the society.

Through gifts and presents people impart their respect, good wishes, blessings, love and appreciation for the person whom they love. Gifts in the form of goods,consumable items,commodities are thronged in the market. Manufacturers launch their products, announce attractive schemes, discounts, offers to fascinate people who are very much eager to spend money at the time of Diwali. As Diwali signifies a festival of joy and it is totally a religious festival,sending and exchanging gifts are no more restricted among relatives and friends, wealthy people even distribute food articles, gift items to the poor and under-priviledge too, this kind of Diwali gifts also reflects one's prayer to the almighty for the prosperity and good health of the receiver.

Nowadays a new kind of craze has been developed among youngsters and professionals, as every where corporate culture imbibes our society. A new boom time begins with electronic gift items as the nation goes on shopping and giving away gifts at the time of the festival. Gifts are of various kinds, can be found through online shopping. they can be gold coins of lord Ganesha-goddess Lakshmi, gift hampers of any renowned shopping outlet etc. These days, electronic gadgets like DVD Players and MP3 Players are available at reasonable prices at the online shops. These can be be easily given as a Diwali gift. These gifts can be remembered for so long as these kinds of gifts are really a innovative kinds of gifts.

The author is a specialist in retail writing. Her writing skills reflect the outcome of years of exposure to the retail industry. Working with retail giants as a consultant has enriched her knowledge base and her passion for writing got fire. She can be read regularly on RetailsDirect.com.
Diwali Diyas