Direct Mail Marketing : Improve Response

Here are some tips to try for increasing response and sales form your direct marketing efforts:

* Show the prospect where to find relevant info about the particular product or service they have shown interest in when mailing brochures with product information.

* Let subscribers indicate if they prefer a particular method of communication for future updates, be it post, email or fax.

* When sending product information, include a cover letter which describes some of your company's offerings along with a short message inviting the prospect to go to the next step.

* If selling through distributors or regional sales representatives, list 'where to buy' information along with a map and the contact info for the rep in the prospect's area. This will make it simple for the prospect to make the purchase when they are ready to do so.

* Include a reply-to card that the prospect can opt to send on to others. Ask the prospect if there are other purchase influencers at their company who would like to receive updates from you as well.

* Provide subscribers with a way to opt-out of your mailing, as well as update their contact information. This form can include several qualifying questions such as their role in purchasing, time frame until next purchase, and the specific product or service that they're interested in.

By putting these helpful tips into practice, you can realize better response from your direct marketing efforts, ultimately increasing sales and improving your return on investment.