Destination Weddings and Promotion Opportunities on the Rise

Destination Weddings are becoming increasingly popular and if you were to look at the trends on Google Insights, you would see that not only have searches for destination weddings steadily increased, but there are three key points of the year newlyweds are searching for destination weddings: January, June and July. Searches peak during these months and provide higher opportunity for resorts, destination wedding planners, bridal shops and photographers to increase marketing efforts towards these new brides; both online and offline.

The demographics for couples who take destination weddings are also changing. It is no longer popular just with those in a "second marriage" or others who are eloping. Many young couples see the advantages and allure of destination weddings as well. You need to be able to reach out to a wider demographic, each with its own knowledge and expectations of a destination wedding.

As a company who targets newlywed brides, consider where and when you target each, and tailor your message accordingly. Many web sites offer local directories. Ensure your company is listed in these sections. Try it for a year and analyze the value of the traffic you receive from these directories. If you spent $1200 for the year but only saw 50 visitors, the likelihood of getting a return on your investment the next year isn’t likely to take a drastic jump either. Also consider opportunities to partner with non-competitors targeting these newlyweds as well. Create packages, for example 50% off your photography sitting fee when you purchase a destination wedding with a specific travel agency and vice versa. Find a unique way to promote both companies effectively and split the advertising costs.

Consider this growing audience of destination wedding newlyweds and how you are going to reach unique demographic groups that seem to spread further and further apart each day.