Custom Retail Display - 7 Steps to Get Your Ideal Display

Retail display is an effective way to make your brand get recognized in today's competitive marketplace. Consumers can choose between a boundless amount of product labels and are often overwhelmed when thinking about what to buy. We all know it's busy and competitive in the retail business. Attracting customer attention is the most determining factor to survive in today’s economy.

Research on consumer behavior prove that over 70% of purchase selections are made in the retail market. It goes without saying that retail display solutions are a critical element for your sales conversions. Retail displays aren't an overhead cost - they are one of the most important elements of your sales team.

There are lots of retail display solutions that you can choose from, depending on the product you want to display, your available retail space and existing store design. Investment in a retail display if well designed will help your company sell more products with higher margins. Here are 7 tips you can consider before making your decision to buy your desired fixture:

1. Analyze your competition. Check out your direct competitor and find out what tools are used to drive sales. How do they differentiate from the rest? Is it clever to adopt their strategies or find more creative ways?

2. Feature your product. Plan your store space and find smart positioning options for your retail displays. You can guide your customer to a certain location, where they get attracted to learn more about a higher value brand item and ideally make a purchase without having consciously searched for that product. Retail signs are a great way to do this, especially when floorspace is limited.

3. Target your audience. Think about who is mainly interested in your product? Find retail fixtures that appeals to your customer base by matching their common taste and buying behavior. Make your product exclusive by presenting your brand onretail display that focuses on targeting a special group. This is a great strategy to increase a product’s value and improve your margins.

4. Informative brand messaging. Integrate additional information about special benefits of your product. Use creative signs and graphics that both are eye-catching and informative. This is a great tool to help the customer understand the product's attributes and the featured item has a big advantage against competitive products in the shelf.

5. Consistent branding. If you showcase your products in many different locations, choose a simple, branded and uniform retail display design. It is also possible to present different product formats on a theme related family of retail displays. This is of utmost importance to achieve consistent brand recognition.

6. Find trusted partners. Do some research about designers and manufacturers in the retail display business and check their competence thoroughly. Find retail display design ideas that can possibly used for your own roll out program. Compare the service of several companies. Don't hesitate to ask your potential partner about their insights and get their advice. Decide for a merchandising solution company with a track record, outstanding design talent, industry specific competence and creative problem solving skills.

7. Work with the experts. Discuss with the experts your needs and explain them your goals. Consider the product to be displayed, your ideal customer base and the locations you want to install your retail fixtures. Understand how your partner will execute the entire program, including important issues like delivery, fulfillment and installation.

Retail Display
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