Cross Channel Advertising – New Channels

Cross Channel advertising is the key to any well run retail advertising campaign. Retail advertising and promotions have become a giant industry which has climbed into the billions of dollars per year stratosphere. Large retail store continue to pour millions upon million of dollars into advertising strategies that are outdated and fail to return money on investment. Strategies that worked 10 years ago fail to work now, which is why cross media retail advertising is so important.

Even the best and most expensive advertising firms have failed campaigns. Placing an advertising budget in one media channel is like placing all of your eggs in the same basket. It only takes one drop or one bad advertisement to ruin the bunch. There is no doubt that everyone has heard an annoying radio commercial and it was probably played so much that just the thought of it hurt peoples ears. Well another ad, even if it was different, for the same company can dredge up those old feelings and ruin a companies’ presence on the radio.

One of the latest billion dollar advertising babies is search engine marketing. Google, Yahoo!, MSN and the other search engines have been selling advertising space on their search engine results. This media channel is the newest and most easily targeted because ads are triggered by keywords which means that ads can be targeted to specific subjects and not broad groups like mail, TV and radio.

Cross Media Retail Advertising – Traditional Channels

One of the oldest and most traditional Cross Channel advertising is the free standing insert. The free standing insert is an important part of cross media retail advertising because of the amount of information it can offer potential customers. On top of advertising promotions and discounts it can make customers aware of retail locations and expand band name exposure.

To learn more about Cross Channel advertising please visit www.universal-ad.com