Corporate Sponsorship Letter

In the age of fast business communication, the importance of business writing has become more important. Skills of letter writing are put to test when one writes a sponsorship letter.

Template
Remember that while writing a corporate sponsorship letter, you must address the corporate company in a professional tone. Just asking their help is not enough but you should also mention in detail about your requirements. Ensure that you give complete information about the event or the sponsorship program. Since you're asking many corporate companies for donation, ensure you are asking a reasonable amount of money from each of them. Just because the corporate firm you're approaching is a big company, don't ask an obscene amount of money for help. Remember, even small amount from many corporate companies will add up to a big amount.

Your Name Your Address Contact Details To Whomsoever it May Concern/Authority/Manager Address of the Corporate Firm Contact Details Dear Mr./Mrs.: (Authority/Manager of the other group) Paragraph 1: Give a short introduction of your event, non-profit attempt and how much money or any other things you want. Be specific. Paragraph 2: Dig deeper into the details of your program or the event for which you're attracting corporate sponsorship. Paragraph 3: Quote a story or an example so that you can prove the efficacy of offering the firm a sponsorship and how your sponsorship helps people and to the firm. Paragraph 4: Talk about how many levels of sponsorship are there. That means the amount of money a firm or an individual can donate. Paragraph 5: Now, mention again how much you exactly wish the respective corporate firm to sponsor depending on its market position and brand. Don't ask something unrealistic. Ask what appears manageable for them. You have given them options in the form of donation levels. If they want, they would choose a smaller donation option. Paragraph 6: Thank the authority for his or her time. Mention your contact details again properly and ask them to contact in case they're interested in sponsoring the event.

Sample

On the Internet, you can find various examples of such letters; however, here I have given a sample for you to understand more about this form of letter.

Mr. James Mark Administrative Officer, City Branch, Red Street, St. Alena's, Washington 46747 Date: November, 18th, 2010 Dear Mr. Peter Francis, It is indeed my pleasure to offer your reputed organization 'XaZis Pvt. Ltd', an opportunity to sponsor "Corporate Mega Mania", an event full of quizzes, dance, theater, music and arts exhibition for this year. In the event, we seek your great help of US$1000 to arrange for specific location and audio as well as video equipment. As you might be aware of, there are numerous corporate companies that are already a member of this program and every organization has contributed their bit in making this program a grand success. Corporate Mega Mania is a yearly fest that showcases talents of the corporate professionals and gives them an opportunity to get some time off the busy work schedule. It also helps in the process of team building. Last year, the money that was raised through this program was more than our expectations and we were happy to distribute it to, 'No More Homeless' charitable trust. Even your chairman visited the donation program and it was covered in all major newspapers of the region and even in few national dailies. As organizers, we have divided donations in three levels. The first level of donations can be done between US$100 to US$500 and the second level between US$500 to US$750. The last donation level is highest and it's between US$750 to US$1000. Since we're aware of your help and involvement in our program since the last two years, we are hopeful that you will also help us this year. While you're contributing your bit for sponsoring this program, you will also be given an opportunity to put your company's stall, put your firm's banner and logo on various places provided for advertisement of this program. All the necessary information regarding various donations, in detail, has been mentioned in a document enclosed with this letter. I thank you for considering your time to go through this letter. In case of any information regarding this program or for accepting sponsorship proposal, feel free to contact us at 4844-7758-8789 during working hours (9am to 7pm) at any day of the week. We hope for a great help from you. Yours Truly, Mr. James Mark

Hopefully, after going through the above letter or sample, you must have got an idea to write an event sponsorship letter in a proper format. Keep the letter simple and effective so that you can increase your chances of getting sponsors.