Corporate Branding

Business Names: Ideas for a Catchy Business Name
Read this article if you are looking for ideas for a catchy business name...

Could humans actually be the next form of Corporate Branding?
Corporations are now paying top dollar to use human bodies to brand their corporate logos. It’s the next generation of corporate branding according to Chadwick, who founded the Company Tatad Ink, a Vancouver based Marketing and Media Company, in an effort to fulfill the latest craze for human billboards as the next form of advertising.

Distinguishing Your Brand by Securing a Trademark
For any business selling a product or service, a trademark offers both protection against competitors and familiarity for customers and, while being uncomplicated to obtain, is often overlooked by small businesses.

What's Your Personal Brand?
I recently spoke at a conference with a guy who (I was informed) gets paid over $15,000 for his forty five minute presentation. Was he good? Yep. Was he mind-blowingly incredible? Nope. Was he fifteen times better than the $1,000 speaker? Nope. Then why did that company pay so much for his services? Because they were buying a brand that's why. A name. A reputation.

Matching Economic Trends With Your Resources to Value Brand
There literally are hundreds of ways to match outside economic, cultural and social trends with your firm’s inside resources to implement, market and add value to your brand while building client loyalty.

Branding for a Business-Consumer Relationship
A primary fact that should be at the hearts and minds and behind all the efforts of every advertiser is that a brand establishes the relationship between a business and its consumers.

Creating A Successful Brand
A successful brand is the marriage of your own strengths with what your customer base wants. That’s why it’s essential that you don’t rush into any kind of business before you decide what your brand is all about.

Digital Marketing Solutions to Leverage Your Brand
Webmasters are turning to new, reliable Internet marketing solutions in order to improve their brand identity.

Building Your Brand – 5 Keys to Membership Site Recognition
Here are five keys to build your brand and get people around the world to see your logo and instantly recall your business...

What Brands Got To Do With It?
This article highlights the importance of brand name in pulling in qualified and targetted searches in any search engine marketing campaign.

Corporate Branding - A Strategic Process
The septic system in your home is one of the vital parts of your property. Without a functioning septic system, you can’t even legally sell your home – so it makes sense to maintain and care for it properly.

Personal and Corporate Branding: The overlooked elephant in the room
Effective Personal Branding implies creating an emotional and memorable experience recalling immediately about the things you are best at and for what people compliment you the most. And Brand Strategy generates a focused attention or impression thus allowing others to see a consistent message and get a grasp for who the speaker is and what they offer.

Branding Counts, Both for Profit-Making Corporations and Non-Profits
While for-profit corporations and non-profit charities have their obvious differences, they have some similiarities.

Brand Development, You Should Improve Your Branding
Brands are an extremely vital element in your product and corporate value proposition. With communications so pervasive today, corporate branding and product branding are becoming fused as one.

Corporate Internet Branding
The Internet, whether through public Web sites, search engines, Internet radio broadcasts, and e-mail are very targeted. It is shown to reach the right target at the right time with the right message.

Branding, Positioning and Differentiation
How brand extensions can hurt your brand.

Building Brand Awareness Through Tradeshows
Branding is not a sales and marketing gimmick. Instead it refines and defines corporate culture and identity. A brand must have meaning to its consumers, its organization and its employees. Brand is an emotional link between you and your customer. It is what people buy when they buy your product or your company.