Copywriter

Copywriter may be a familiar word for most people. But many might not be aware of what a copywriter actually does for a living. The words or texts which you find various advertisements, brochures for promoting a business, and other public relations outlets, are the ones which are brought into picture by people who are known as copywriters. Advertising agencies attribute a written script as a copy. And, as an obvious fact, a person who is responsible for creating such copies is designated as a copywriter. The job does not encompass only advertisements in magazines and newspapers. It is also a vital part of television commercials and radio ads.

Responsibilities

So, apart from what I have mentioned above, a copywriter also works on creating words for coupons, web content, jingle lyrics and taglines. Also, texts for slogans, flyers, billboards advertising, press releases and catalogs are among the areas of expertise of a copywriter. If you have ever received any requests for fundraising or direct mail packages, then these requests are also generated by a copywriter.

Earlier, the job of a copywriter had limited amount of scope and exposure. Copywriting was somewhat like mundane chores like rewriting weather reports or newswire stories. However, with years of improvisation and new talent brimming in the commercial market, this designation can no longer be considered as, less important than that of a web developer or an IT technician. Another important role of a copywriter involves writing text of business to business advertising materials. Also, the ads which pharmaceutical companies develop to gain attention of doctors are written by a copywriter.

Portfolio and Salary

Candidates who are considered fit for the job of a copywriter are ones with a good command over the English language or those who are related to a journalism background. Creativity, quality to think out of the box even under pressure, and a zest to create something new every time, are considered the prime bulwarks to this profession. It is all about advertising the image of a product and enhancing it with a touch of language.

Success comes easily when a whole team is involved to nurture it. Likewise, a copywriter does not work alone. He/she remains in close association with clients and other creative team members to generate ideas that would work. Speaking of the salary, to put in an average figure it is about $60,000 annually. However, it is obvious that the range may vary from company to company.

Copywriter Resume

David Brown #156, Some Street, Atlanta, Georgia XXXXX Home No: Cell No: Email No: Spent 7 years as a professional copywriter for creating business letters, content writing, developing creative ideas for magazines, and have a first hand experience in proofreading final documents. (Any other information relevant to the job). Career Objective: To present my experience of a copywriter in a more interesting and rewarding way. Also, to stand up to the expectations of readers and at the same time optimizing content efficiently, to draw in maximum traffic. Educational Qualifications: B.A., English, 1998, (University Name). M.A., English, 1999, (University Name). Additional Skills: Proficient in written and spoken English. Expertise in using Microsoft Office tools and proficient with basic computer skills. Vast experience in researching Internet data and employing Internet tools. Have appreciable knowledge in SEO techniques. Gained good exposure in the fields of editing and proofreading. Work History: Name of Organization: Duration: Designation: Job Role: (Note:If you have served in more than one organization then you can mention them as well.) Name of Organization: Duration: Designation: Job Role: Extra Curricular Activities and Achievements: Here you mention about any of your hobbies like sports, music and the like. You may also mention about any awards you have received in any of these fields. Languages Known: English, Spanish, German.

This ends my quick take on the role of a copywriter in an industry. The job can be extremely rewarding and satisfying for those whose minds beams with creative and unique thoughts. Unlike other jobs, this one has all the reasons which can keep you from monotony and dullness.