Copywriter Salary

Some advertisements or infomercials leave their imprints upon our minds forever. Sometimes, they click for their catchy phrases, other times they become memorable for representing a unique concept. We immediately salute to the masterminds behind such creative advertisements. But, who are these masterminds? They are an accomplished team of art directors, account executives, media experts and of course copywriters. Copywriters are the creative minds who represent any type of content in an enticing manner. Their work area is not only limited to advertising and media industry, but they are equally in demand in other areas like product promotion, social awareness, sales and marketing, etc.

Copywriter Job Description

The job of the advertising team is to develop and represent the concept in lucrative manner. The concept in this case can be a product, service, message, etc. A copywriter deals with the 'word' part of the concept. When the concept is approved by the client, copywriting team then comes up with attractive and catchy word content. Since words are mainly responsible for taking the concept to the audience, the job of a copywriter is of immense importance. Copywriters are responsible for writing content for various media such as radio, television, Internet, print, etc. Many multinational companies seek the services of copywriters for creating their brochures and other promotional aids.

A copywriter handles the complete content part of a concept or idea, right from its inception to its final draft. He designs the content according to the format specified by the client. He then works on the word part of it to represent the content in the most intellectually stimulating and attractive way. Besides, he also has to proofread the draft for any factual or grammatical errors before submitting the draft to the client. Other duties of a copywriter involve assisting the art team at various stages of ad development.

Some of the essential skills required by a copywriter include, excellent written and verbal command over language, impeccable writing skills, attention to detail, ability to work under stress and strong adherence to deadlines. Although, there are no strict guidelines regarding the formal education for becoming a copywriter, a minimum graduation degree is a must. A degree or diploma in journalism or mass communication would be an added advantage. Similarly, a diploma in creative writing, marketing and business administration would be a bonus.

Copywriter Salary Range

Copywriters can either work as full-fledged employees with advertising agencies or they may free lance their services. Average salary of a copywriter is greatly dependent upon the nature of work of a copywriter. Freshers employed in an advertising firm may earn in the range of USD 30,000 - USD 35,000. Those with 5 to 10 years of experience in this field can expect to earn somewhere around USD 40,000 - USD 60,000. Veterans in this field can earn as high as up to USD 70,000 annually. As you go on collecting experience, you will also see a rise in your income. However, your performance and the kind of projects that you handled in these years also play a pivotal role in deciding your remuneration. Free lance copywriter may earn more than the average income of an employed copywriter. However, freelancing includes a lot of struggle in the initial years as you have to look for projects on your own.

Salary won't be a concern for you once you establish your name in copywriting field. This field offers numerous job opportunities and decent pay packages for the eligible candidates. However, similar to any other field, high performance delivery and commitment towards work is a must.