Content is King - SEO is Queen - The Trendy Royal Couple

CONTENT IS KING - We all read this many times, and it will be true for a long time. However, this concept evolved. It not only became "Unique content is king", but "Unique OnPage content plus Unique content OffPage is king". (OnPage: on our sites; OffPage: on external sites). We definitely have to find a balance between On and OffPage publishing. Only one of them isn't sufficient. Search engines (SEs) must find our creation on the web, in press releases, ads and Internet marketing articles, including links containing our targeted keywords as anchor texts, pointing at a corresponding type of content on our site(s), specially keyword wise.

SEO IS QUEEN - We often read that SEO (Search Engine Optimization) is tedious, that it requires a lot of work, that it is not as efficient as it used to be, we even read that it is dead... Most contrarily, SEO definitely is the queen. OnPage SEO teaches us that Xhtml and CSS based sites allow us to put our keywords much higher on our pages. That SE trust much more Xhtml sites, because it is easier for them to find any OnPage cheating attempt on Xhtml pages than on mere Html pages. SEO also teaches us that Xhtml pages load much faster, at least 4 times than Html pages. Yes, a real and effective SEO requires time, know-how and intuition.
However, SEO, along with On & OffPage content mastery, regarding specially our Internet marketing articles, is worthwhile the efforts.

WEB FASHION & THIS TRENDY ROYAL COUPLE - An interesting and well dressed unique person seduces. Interesting unique content, treated a subtle On and OffPage SEO way, is the key to web success. It is exactly fashion alike. This fashion metaphor is 100% valid. "Internauts" and SE like glamorous socially active fellows. "Follow me...".

People who keep on innovating, who are active in several communities, buzzy fellows, catch and retain SEs and people's attention, they're able to generate momentum. Fashion, an arena I know quite well, functions this way. This parallel is also valid regarding "l'air du temps". A garments line, an Internet concept, must be on time, neither too early nor too late. Our ideas must match the collective consciousness time lines.

SEs are machines. Now, let's face them, with a zest of anthropomorphism, as mental entities, which they are too. Search Engines' intellect is very powerful, it possesses all our spelling errors, huge behavioral, motivational and demographic statistics. SEs give us credit according to what they know of us by themselves and through the votes we receive on the web, i.e. the links that point at our site(s). It's how SEs compensate their lack of feelings and emotions. SEs perceive whenever a web master has positive feelings and recommends our site(s) through back links. Consequently, SEs gratify the site(s) by a better ranking in their result pages, which drives more traffic to our site(s).

Most of us cherish privacy, even if privacy is not conceived the same way everywhere on the Planet. We do not want to spread too many personal information's on the net, in order to protect ourselves, by modesty, etc.. However, we have to introduce ourselves a minimum on the web, to get credits from both people and SEs. We must help people and those spidering entities to knowing us better. They both like to know how we think and feel... In order to recommend us. Visibility!

George Litvine, French SEO consultant, Internet marketing software developer, Internet marketing articles writer, runs several I.M. websites.