Consider a Holiday Themed Logo Update

Most of us can’t help but notice the logo changes that major search engines implement online to reflect holidays and major events. Should corporate websites consider doing the same?

As a Toronto web design company, we encourage our clients to follow this practice for many reasons. First of all, it shows that the website is kept up-to-date. These types of minor modifications can also add a touch of humor, and reveal a more human side of the corporation. Logo updates are easy to implement and can always be reused seasonally in the future.

Note that a drastic change in the creative is not recommended. Changing your brand permanently and without reason is a risky move. You don’t want to confuse a previous visitor, or obliterate the message that your logo intends to portray. Instead, make a subtle update that complements the existing logo and cleverly celebrates a given holiday or other special date.

A change in color or the addition of a recognizable image or symbol should do the trick. Keep it clean and simple. For instance, adding a pumpkin as the dot of an "i" during Halloween or snowflakes for the winter holidays is a nice detail. It helps you and your consumer get into the spirit of the holiday while maintaining the integrity of the brand.

Occasionally adding a design element to your logo is smart practice. It shows your visitors a lighter side to your business presence and reminds them that your website is subject to periodical updates.

Altering your corporate logo for the holidays is a nice touch that gets some positive attention for your website.