Competitive Intelligence
When an organization engages in gathering, analyzing, and distributing information about products, customers, competitors and any aspect of the environment needed to support executives and managers in making strategic decisions, they are said to be acquiring competitive intelligence. Read on!
Effective Competitive Analysis
Company's survival is just not measured as earning profits but it involves beating the competition. Marketing techniques and military techniques have one thing in common - attack and destroy the enemy. Even to retain the top slot, companies have to constantly beat the competition.
Competitive Cleverness
Knowledge about product, consumer and competitor is a pre-condition to survive. The good competitor is only one who knows solutions before problems arise.
Business or Battlefield?
'How to survive?' is most sold topic in business consultancy. The objective of article is to enlighten on basic concepts of "Competitive Intelligence".
Company's survival is just not measured as earning profits but it involves beating the competition. Marketing techniques and military techniques have one thing in common - attack and destroy the enemy. Even to retain the top slot, companies have to constantly beat the competition.
Competitive Cleverness
Knowledge about product, consumer and competitor is a pre-condition to survive. The good competitor is only one who knows solutions before problems arise.
Business or Battlefield?
'How to survive?' is most sold topic in business consultancy. The objective of article is to enlighten on basic concepts of "Competitive Intelligence".