Company Mission Statement Examples

Mission statements lay down a very basic aspect of the company. They help an organization understand what they are all about. Like people, companies too need guidance (no surprises there as we run them anyway) about what to do and where to go. A strong company mission statement tells the people that they mean business and tells them what the company wishes to achieve. Hence the corporate leadership level of the company goes through much pain, sifting through some good, bad and ugly company mission statements so that they can make a pretty good one themselves. So here are a couple of tips on how to write the company mission statement for all kinds of companies, with the help of some really good company mission statement samples.

Basics of the Company Mission Statement

What Do You Do?
The first thing that any company mission statement should address is the basic reason as to why your company exists at all. What do you intend to accomplish with your existence? Describe in one line what your company is out to do. One of the best service company mission statement examples is the mission statement of Internet giant Google who say that they wish to "to organize the world's information and make it universally accessible and useful".

Who Do You Serve?
The one very common trick people use is calling their customers their 'partners' . Always works, as it helps customers feel closer to the company. So putting in something like you intend to treat your customers like partners and grow together works like charm. So does "...our pledge is to establish lasting relationships with our customers by exceeding their expectations and gaining their trust through exceptional performance by every member of the construction team... " as claimed by Illinois based Krusinski Construction Company.

What Are Your Goals?
So, now while you may be in the construction or the Internet business, you no doubt have some sort of agenda to put on your company mission statement. What do you wish to achieve? What do you want to show to the world? Are you a customer service company which wants to provide top class care for your customers? Are you a gadget maker, who wants to focus on innovation and superior quality with an affordable price tag? Or like Nike, do you wish "To bring inspiration and innovation to every athlete in the world."?

How Will You Achieve the Goal?
Oh what lovely goals you have set? Er, how exactly are you going to get there? By using the best practices of production? By getting adequate and meaningful feedback from the market? By continuous learning of the operational aspects of your field? Or more precisely by "Using our portfolio of brands to differentiate our content, services and consumer products ... seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world... " as claimed by Walt Disney company?

The common thread that binds the mission statement to a vision statement is that they are both very important elements of corporate branding and are vital in order to remind the company their values, principles and goals.