Celebrating 40 years of Hom Men’s Underwear

HOM celebrates 40 years of its infamously popular HOM men’s underwear with the introduction of a celebratory range of men’s underwear to mark the occasion. The HOM Light Colours Celebration range exudes all the style and fabric qualities that the discerning HOM customer has come to expect in a choice of bright, fresh and exciting summer colours.

Established in Marseille in 1968 under the name of Innovation in Masculine Elegance, HOM pioneered the way forward in underwear fashion by creating high quality underwear for the active man of any age who strives for success in life and work. Their underwear set a clear bench mark of distinction, quality and design that still sets a high standard for other brands to aspire to.

Through out he 1970’s HOM established a reputation for creating avant garde styles, stretching the boundaries of contemporary underwear at the time with flesh and see through designs and exclusive ultra soft polymid and lycra cotton mix fabrics that attracted considerable interest in its ranges. Many would have said that HOM were far ahead of other brands at the time.

HOM went one step further in the 1980’s and when every one was pushing the classic loose fitting boxer short, HOM were a head of the game by developing the boxer shorts with an inner brief that provides you with all the support of a supportive pouch and yet the look and freedom of a boxer short. These provided everything the active man had been seeking for a long time and recognised the demands that active males require, particularly during sport.

The 1990’s sees possible one of HOM’s most innovative designs in men’s underwear with the launch of its amazing HO1 design, which includes the famous horizontal opening and using anti allergy fabrics. This takes their current focus on underwear for the active sports man to new levels and provides easy and hygienic access for both right and left handed men. So popular is this design that it even makes it in to the National French Collection exhibition at the Louvre Museum.

HOM goes from strength to strength in the millennium with the launch of the 3001 range, a couture range of catwalk style underwear fashion for the truly modish male and that shouts opulence, seduction and sexuality intended to turn the heads of any man or woman.

Giggleberries UK report that ‘HOM Underwear is one of our most popular brands of designer men’s underwear. It is easy to see why HOM is second to none in men’s underwear and those who don their designs are truly discerning individuals, who seek out quality and perfection in life. HOM are truly deserving of celebrating 40 years of bringing innovation, style and design to men’s underwear’.

The author of this article is James Keightley of Giggleberries Men’s Designer Underwear and author of men’s designer underwear fashion.