Business Seekers - Do You Jump at the Word "Prelaunch"?

Business Seekers - Do you jump at the word "prelaunch"? One of the biggest hot buttons for a lot of people in just about every market imaginable is the word "new". In MLM, "new" always gets people's attention. Part of the attraction is the implied "fear of loss", because what is "new" today will not be new next month. So you'd better hop on it today, or you may well be too late to make your fortune. You find another word in MLM: "prelaunch". Anybody who advertises these words with an idea that sounds at all plausible and which has some nice bells and whistles is likely to attract some good attention.

Maybe YOU are interested. But here is the problem: most businesses fail. When it's a new business there isn't much chance of surviving 2 years is certainly under 20%, and maybe much lower. And in any event, new businesses have problems. You could commit 100% to a new business, but others won't. As soon as they get a jug with the label upside down, they'll figure these guys don't know what they're doing, and they'll quit. Every business needs time to iron out the kinks. Nothing works exactly as you have planned it. If you join when they're new, things will go wrong, your people will get discouraged, and it will be hard to keep them.

What is the solution? Wait. If you've found a really good opportunity, it will be an even better opportunity in 2 years, because it will have established more credibility and trust with stakeholders. And most of the bugs will have been found and fixed. So it's best to let the system get itself straight, rather than jumping on that "new" bandwagon.

If you check out "MLM" in Google or any of the other search engines, you'll quickly realize how many websites and web businesses focus on selling leads to MLMers. Huge business. The problem is, buying leads from any lead vendor is always a crapshoot. If you don't really know the vendor, then you have a good chance of getting worthless leads. That's why it makes so much sense to develop your own targeted MLM leads if you possibly can.

The ideas above are a sample of what you get in the ebook "Success In 10 Steps." The book tells the author's story of failure & frustration and then success in network marketing. The book is generic, so any network marketer can use it as their own personal lead-generator - definitely worth checking out.

Michael Dlouhy
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