Business Recommendation Letter

A small business can hope to capture a large segment of the market provided it tries and differentiates itself from its counterparts. Many times, small businesses try and lower the cost of products and services, hoping to gain an edge over their immediate rival. This approach can work provided the firm concentrates on a small segment of the market. According to Michael Porter, success of a business hinges on being able to choose the appropriate competitive strategy. A small firm cannot hope to become a cost leader but can always try and focus on a narrow segment of the market and build a reputation of providing quality and timely service. The benefits of interacting with the business can be highlighted by asking a satisfied customer to provide a business recommendation letter.

Samples of Business Recommendation Letter

Template #1

(From) Street Address City, State Zip Date (To) Name of the Recipient Street Address City, State Zip (Salutation) Dear Mr./Ms. Full Name, The body of the letter should preferably include 3 paragraphs. The first paragraph is the introduction where one states the reason for drafting the letter. The second paragraph should delve into the details of the request or, as in this case, the reason for recommending the person or the business. The final paragraph should reiterate the reason for drafting the letter. One should not forget to thank the recipient for taking time off from his/her busy schedule to read the letter. (Complimentary Close) Sincerely, Signature Name Designation

Template #2

(From) Street Address City, State Zip Date To Whom It May Concern Sub: A detailed description of the business transaction, the job assigned to the 'recommended', consequences of assigning the job and satisfaction rating should be discussed in the letter. Signature Name Designation

Sample Business Letter of Recommendation

XYZ is in the business of delivering log cabin kits to AAR Corp that supplies the same to customers who are interested in pre-fabricated log cabins. AAR Corp has a large furniture distribution network and once in a while, some customers have also shown interest in purchasing a log cabin kit. AAR Corp has decided to focus on its more profitable furniture distribution network. In this scenario, XYZ's business is bound to suffer unless it finds a customer for its kits. Hence, as a gesture of goodwill, AAR Corp drafts the following recommendation letter.

Street Address City, State Zip Date To Whom It May Concern Sub: Letter of Recommendation This is to certify that XYZ has been delivering superior quality log cabin kits since 20th November '07 to AAR Corp. As of 24th November '09, AAR Corp has divested its log cabin distribution operation. The log cabin kits delivered by XYZ are comprehensive and include the following: blueprints, steel corner spikes, log alignment rods, window and door jambs, logs for the walls and the windowsill, load bearing blocks, porch post, beams, rafters, fireplace mantel, brackets, struts and a construction guide. Girder beams, chinking material, ceiling beams, ridge beams, roof rafters, collar tie beams, rafter supports, nailor and top plates are also a part of the package. The kits have been delivered on a timely basis and according to our last consumer survey, the kits are easy to assemble and the log cabins are air tight and sturdy. We hope that you experience the same level of satisfaction enjoyed by us during our interaction with XYZ. Signature Name Designation ABC Corp.

The above-given example was meant to give an idea about drafting an effective business recommendation letter. A number of samples are available on the internet and these may be referred to for further details regarding drafting an appropriate (business to) business recommendation letter.