Building Opt in Email Lists Should Be Your Top Marketing Strategy

Yes, it really is the most ideal Marketing Strategy when you decide to start building an opt in e-mail list. In any kind of business, marketing is such an important tool in the growth and development of a business or any kind of financial venture. For this reason alone, even with the technology that covers online business’s, it needs highly revolutionized and very effective marketing strategies implemented in order to boost your productivity and sales.

Basically, since the advent of the Internet, people started to flock to this new medium of Information Technology (IT) without even knowing its fundamental principles, how it works, things that are needed to survive in it, etc. Many people literally bombarded the Internet, thinking that life would be a lot easier if they could simply invest in an online business model, and the copycat revolution began

Indeed, it is a well-known fact that you can find money online, but only for those who know their way around and employ the best marketing strategies there is available, and equip themselves with the best tools to achieve them.

What people do not know is that online marketing does not have to be very complicated. It doesn’t have to be rocket science I know the secretive world of the marketing experts or so called "Guru’s" would certainly have you believe that it is so mysteriously complex. It just needs the right stuff to keep you going, simple logic, with a few basic tried and tested techniques thrown in.

Take for example the use of a mailing list, particularly an opt in list. In the past, no one ever dared to use an opt in list, thinking that it will not do any good for their business, that it would literally lose them more customers than they would gain. Most entrepreneurs think that building an opt in list is just a waste of time, money and effort. What they fail to comprehend is that, according to the "golden rule of Internet Marketing," or any marketing for that matter, money is certainly in the list. No land bound salesman would ever venture out without his list of potential clients, so what makes anyone imagine that marketing on the Internet is really any different.

It has probably been mentioned before, and is worth mentioning again, "The Money is Really in The List." Cold calling is fine, but your bread and butter income is certainly going to come from your well established customers, or in the case of the Internet, your opt in list of subscribers.

Why? Because with opt in lists, you get to keep your readers on the hook by providing them with extra, and fr*ee information, promotions, special offers, news and updates, and other campaigns in order to entice them to buy again from you. Effectively you are gaining a following, or group of clients who like you and your products, a group of clients who like the way you operate, and who trust you to deliver their goods, or answer enquiries promptly.

Basically, opt in lists are lists of email addresses of customers with their consent. This means that after the customer had closed the transaction on your particular web site, there is an option on whether or not they wish to subscribe to the mailing list of the online business for any future promotions, newsletters, or campaigns that they would like to be informed of.

And because it is an option, the customers are not compelled to provide their email addresses to the web site. Plus, the web site owners will not be accused of spamming because emails that will be sent to the customers have the consent of the customer.

Creating an opt in list can be very beneficial to your site. In fact, it has been proven that in the two-step concept of selling, follow-ups are important to sustain the interest of the consumers. The other step is to obtain the interest of the buyer within them, you know the one, it’s within us all, where your customers get that uncontrollable urge to buy your product or service, because they see it benefiting them.

Hence, in order to sustain the interest of your buying public, it is best to create an opt in list so that you can always give your buyers the chance to remember your products, your business, and your services, in which they have been satisfied with.

To know more of the advantages of creating an opt in email list for your business; here is a summery that would tell you, the reasons why one is so beneficial.

1/. Opt in lists are your business’s most valuable asset

If you were to ask the owners of some online business about their most valuable asset, they will tell you that it is their opt in list. This is because opt in lists are customers’ lists that can provide higher probability sales in a more consistent and stable condition. Because with opt in lists, all you have to do is to follow-up orders or sales through promotions and ad campaigns.

2/. It is always available

The best thing about opt in list is that it never grows old. As long as your customer needs something to survive, your contact with them will never grow old. This means that you can always have a fresh, new transaction with them every time you inform them that you have new products or services. Every transaction is a new way of increasing your sales. Simply put, no opt in list = no sales (at the most).

3/. Bigger opt in list could mean potential increased profits

The more customer’s names and email addresses you have on your list, the more chances you have in increasing your online sales. Every name, every email address can be worth a hundred dollars that can be accumulated with each transaction

Hence, the bigger your list, the more money you will have.

Here is a wonderful scenario for you to consider. Many of the best Internet Marketers have opt in lists of many hundreds of thousands of contacts. Now lets say John Doe has a list of 100,000 and on average every subscriber spends only 50 cents a month with John, that’s still an impressive $50,000 a month into his bank account for doing nothing more than telling his valued list all about his latest product or service. If Jo has a product or service selling for only $7, and only 1% of his total list buys that one product, then it potentially makes him a staggering $7,000 with only one mailing. It’s all in the numbers and the Law of Averages. Now imagine having only 10 products, individually again selling for a low price to those many thousands of happy customers, can you now see the true value of a large opt in list and why it is so important to build one, by effectively collecting those opt in e-mail addresses from your visitors or contacts at every opportunity. Over time many of your opt in subscribers will indeed buy more than one product, and the figures used above are only based on a mere 1% conversion rate, which is very achievable over the longer period

Boiled down, opt in lists are not just ordinary mailing lists. An opt in mailing list is the very core of any successful online business’s existence and potential survival. That is why for people who value their business as an ongoing concern, also extend the same value to their opt in list, and therefore utilizing the many ways there are to increase it. No wonder that most experts regard building your opt in list as one of the best Marketing Strategies you could use online.

Here’s to your list building success

John

John Elliott Aka Oaky Wood together with Luella May co-founded
http://thecorner4women.com to find out how you too can quickly, and easily build your own opt in email list using our no-cost methods and resources, please visit: http://thecorner4women.com/JV-Resources.htm. "Motivating & Empowering Women, in the Home, for Business, Health and Leisure"