Blogs: Advertising for Artists

With the birth of the World Wide Web, everybody suddenly seems to have a place in the virtual world. Websites, blogs, personal havens and such abound. And this space is not just limited to a personal space; a lot of people have taken this advantage into account, and have used this for profitable purposes such as self and business promotions. Some businesses even deal with transactions completely online. For artists of the traditional or digital kind, this is the time to harness the powers of the Internet to market your art. And you could do that simply by writing, or specifically, blogging.

Think that blogging is just for words? Think again. Nowadays, it is not unusual for somebody to post their art works in the internet. With a little help from HTML or websites made especially for posting your artworks (i.e. DeviantArt, SheezyArt) you can carve out your very own personal niche in the web. If you’ve feeling up to it, you can even go all fancy and even buy your own domain name, create your own website, and design your own CSS layout via Sitegrinder, but make sure to make it accessible to everyone on the internet. Try advertising by word of mouth around your neighborhood. It’s important to do so; you may never believe just how quickly word of mouth spreads.

Do the usual thing you would do, link it to a forum account of yours, to your online friends, heck, to anybody that pauses what they’re doing long enough to listen. Try to put some ads that compliment the nature of your website for a bit. If your design and art works are good, then, slowly but surely, people will come flocking to your site.

You may also be able to make money by selling your wares, any products you make, or your services, or simply by putting ads on your website. There are companies that pay people money just so that their ads will be put somewhere in your website. Here are the different payment schemes that advertising companies usually use:

-Pay Per Impression (CPM) – every time the advertisement banner displays in your website, you get paid.
-Pay Per Service/Lead – every time a visitor purchases or does an action that the banner ad promotes, you get paid.
-Pay Per Click (PPC) – when visitors click on the banner on your site, you get paid.

Another option would be to rely on websites such as multiply that can allow you to store tons of pictures under its site. These would allow your friends and contacts to be able to see it, which in turn they can refer to their other friends, who can casually mention it to their other friends, and so on. Make sure to tweak your site up with Sitegrinder pro 2.0 or any other Photoshop plug-in that can do the job. Many people have started on blogs and small-time websites, and then flourished to large-scale businesses because of the internet. Who knows, you might just be the next one.

Sitegrinder
Contains tutorials and such on building your own website from Photoshop without any manual coding.