Best Name Badges: Custom Name Tags for Your Business

First Things First

Of course no name badge, no matter how charming, creative or durable will ever take the place of excellent customer service. This is the number one thing all businesses should be striving for. But assuming that has been instilled in your employees, one of the next most important things is to leave your potential customers with a lasting impression of your business. Especially in today’s economy, it’s important for you to stand out above your competitors.

What Should I Look for in a Name Badge?

Whether you are considering name badges for the first time or need to reorder due to loss, damage or new employees, here are some definite things to consider:

Use stainless steel or brass plates over plastic for a more professional look
Make sure the font used by the engraver is readable
Consider magnetic backs on all badges to prevent pin holes in clothing
Get Creative! This is where you decide how to create a lasting impression

Aren’t All Name Tags Basically the Same?

Unfortunately, yes. Most consist of a plastic or possibly metal plate with the person’s name engraved on it. Some may have the logo of the business on the tag as well, which is better. Why not go the extra step and create a real lasting impression? It’s not as hard as you might think!

I once read a book by an old sales pro who emphasized the importance of being memorable to potential clients. He said to be a "man with the orange bowler hat" or "brush salesman with the sparkly vest" so your customer has a strong visual impression of you.

Wear a name badge that jumps out with a strong visual impact to achieve a similar effect. If you can create a lasting reminder of your business your customers will think of you over all others when they need your service again.

You may have to search a little for someone willing to work with you to create just the right badge for you and your business. Here are two things to look for in a name tag business:

A friendly, customer oriented approach
An artist to design your badge

Why an Artist? Wouldn’t that be Terribly Expensive?

When I say artist, I’m referring to someone who is able to understand your vision and work with you to achieve it. While the initial expense might be a little higher, the results should be outstanding. After all, what you’re looking for is an increase in your bottom line. For a small investment, a memorable name tag could do just that.

Interesting custom name badges can be geared towards some professions in ready made artistic designs. Pewter characters on stainless steel or brass name plates can be made specifically for the veterinary and dental professions. Custom made name badges in colorful polymer clay are another wonderful option.