Automatic Cash Creating Emails

If writing powerful sales copy is not your strength then the thought of sitting down and writing a set of sales emails is a job that is never looked forward to. Unfortunately it is a task that cannot be shirked if you want to extract the full potential from your valuable email list and use the auto-responder facility. Psychologists have proved that most sales hardly ever come from the first visit to the product website. The prime goal of the landing page is to save the email address of anyone who has expressed an interest in the product. The aim of the auto-responder emails to go out and bring back the order.

How do you build guaranteed content for these emails? You could simply write about the product, or some other factual topic of interest. This type of content can be important when developing a relationship with your readers, but unfortunately they don't make any money.

If you want to succeed, you need to be able to write hypnotic messages that that will generate the sales. This is easy to say but really difficult to do well. You could, of course, outsource this task. Alternatively, you could save the money that the outsourcing costs and spend it on something else instead! Good sales copy is very expensive!

So how do you go about writing killer emails for your auto-responder, yourself?

Well there is a well proven three email approach that works in almost every case. The approach is simple and the skill lies in getting the content right. It is important to understand the overall approach that the auto-responder emails must conform to.

Email 1. This first email is all about building a relationship . This is a first contact email, one which states very clearly what the product features and benefits are. It will set the foundation and describes the product in some detail and tells why the reader will find the product invaluable.

Email 2. The second email is the most important of the three. There is an assumption that the reader already knows what the product is all about, having previously received the first email so this email is about removing all possible buying objections. The simplest way to achieve this is by creating a set of questions and answers. You ask the question on behalf of the reader and then provide an answer that creates a positive state of mind.

Email 3. The third and final email that gets the sale. From the previous two emails You have earned the reader's trust , built the product familiarity and removed any reasons for not making a purchase. So now it is time to force the customer into a purchase decision. The proven approach is to produce a list of killer bullet points that describe the product and then to provide a click-through to the product purchase.

In order to conduct an effective auto-responder campaign it is essential to thoroughly know your product. Before you start any of the emails, read all of the product material and identify the main bullet points. Examine the product carefully and identify what it does, then identify how this will help the purchaser. The secret is always to sell the benefits rather than the product. Remember that any purchaser has got to be able to see what benefits the product will bring to their lives.

The bigger the benefits, the greater the likelihood of a sale.

The ability to write good copy for these emails is a good skill to learn as it will dramatically raise your profits. As in all things, practice makes perfect and as long as you follow the three email approach you will be able to write successful and effective copy.

If you want some automated help, then there are packages available of pre-written emails aimed at specific Clickbank products. These sales letters are professionally written and their cost is reduced by being shared amongst a number of users. Typically these packages are restricted in availability in order to maximize their impact. If you can lay your hands on any of these packages of ready made emails then all that you have to do is add them to your auto-responder and wait for the money to arrive.