Asset Turnover Ratio
Asset turnover ratio is a measure of operating performance and helps determine whether a company uses its assets effectively to generate the desired revenue.
Calculating and analyzing financial ratios, viz. Liquidity, Profitability, Operating Performance, Cash Flow Indicator, Investment Valuation and Debt Ratio, is important from the perspective of being able to form a sound judgment regarding investments. The following write-up deals with commonly used operating performance ratios.
Asset Turnover Ratio - Definition
Total Asset Turnover Ratio: Total asset turnover ratio is used to measure operating performance. It is defined as the ratio between net sales and total assets. The ratio measures the revenue that is generated for every dollar of asset owned by the company. The formula for calculating the total asset turnover ratio is as follows:
Total Asset Turnover Ratio = Net Salesn / Average Total Assets
Where
Total Assets = Liabilities + Shareholders' Equity
Average Total Assets = Total Assetsn + Total Assetsn-1
n = Year
Fixed Asset Turnover Ratio: Fixed Asset Turnover Ratio measures the revenue that is generated by the company/management per dollar of fixed assets. The formula for fixed asset turnover ratio is as follows:
Fixed Asset Turnover Ratio = Revenuen / Average Fixed Assets
Where
Fixed Assets refer to Property, Plant and Equipment
Average Fixed Assets = Fixed Assetsn + Fixed Assetsn-1
n = Year
Asset Turnover Ratio - Analysis
Asset turnover ratios help to measure the effectiveness with which the company/management uses its assets to generate sales or revenue. These ratios help to measure the productivity of a company's assets. A high asset turnover ratio is desirable as compared to a low ratio since the former is indicative of better operating performance. A higher asset turnover ratio symbolizes greater shareholder wealth. For more on stock investing, one may refer to the article, 'how to play the stock market'.
Total assets include current assets, fixed assets and intangible assets such as licenses and goodwill. Fixed assets entail huge initial investments that are undertaken with the hope of maximizing revenue. Hence, the fixed-asset turnover ratio is a better measure of operating performance as compared to the total asset turnover ratio.
The amount of capital investment varies depending on the type of business. For instance, oil production and refining and the telecommunications industry is highly capital intensive while the restaurant business or for that matter, agriculture, is labor intensive. The proportion of labor costs in relation to the capital required, for producing a given volume of goods and services, is used to determine whether the process is labor intensive or capital intensive.
Fixed asset turnover ratio is more relevant for capital intensive industries since the size of the fixed asset base depends on whether the process of production is labor intensive or capital intensive. In general, companies that are labor intensive have a higher fixed asset turnover ratio as compared to companies that are capital intensive. Hence, one should compare firms within the same industry rather than comparing them across industries to get a true picture of a firm's relative operating performance. One should also compare a firm's past performance with the current performance for a better understanding of the company's prospects.
Net Profit Margin is a measure of profitability and is defined as the ratio between Net Income and Revenue.
Net Profit Margin = Net Income / Revenue
An inverse relationship exists between profit margin and turnover ratio. For instance, if the net profit margin is high, revenue or net sales will be low, thus resulting in a low turnover ratio.
Calculating the asset turnover ratio is a simple task, especially since asset turnover ratio calculators are available online. Along with the asset turnover ratio, a number of other financial ratios have to be examined before deciding on whether to buy stocks or refrain from investing in the company. In other words, financial statement analysis is indispensable for choosing the most suitable investment.

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