Article Marketing: How to Write a Sales-Producing Resource Box

In article marketing, the Resource Box is the most important part for the online marketer. This is the place where you get to capture lifelong customers, increase your web traffic and generate sales. Writing a sales-producing resource box is a skill. If article marketing is part of your online marketing arsenal, you could be wasting a whole lot of time and missing out on a whole lot of sales if you're not getting the Resource Box right.

Following are two of the many essential keys every resource box should have to increase website traffic and convert readers of your articles into buyers.

Article Marketing: Resource Box Defined

Before discussing the keys of writing an effective Resource Box, let's first define what it is for those who may be new to article marketing. In answer to the question, "What is a resource box?", it is the paragraph at the end of your article that promotes you, your product, your service and/or your website. Written correctly, it will do all of these things.

Alternatively, resource boxes can also be described as the "About the Author" section at the end of an article.

How long should a resource box be? Resource boxes can be simply one line (too short), or many. Most top out at between 3-6 lines. How long your resource box is will be determined by the article directory you submit your content to. Now that you have a working knowledge of what a resource box is, let's discuss two of the many factors that make up an effective resource box.

2 Essential Keys to Writing a Moneymaking Resource Box

1. Freebie Benefit to Readers: Offer something free to readers - that is of real benefit to them - in your resource box. Although it's staid, boring and overused, free still works. But, it should provide real value, preferably something that can't be found elsewhere - something produced by you.

In-depth downloadable reports work well as freebies because once produced, they cost nothing to distribute. Make sure that readers have to click through to your website to get the info. To capture them as long-term customers, ask them to sign up to your newsletter and/or subscriber list to get it. Some will subscribe simply to get the info, then unsubscribe.

2. Use SEO Rules in Your Links: If you don't know anything about search engine optimization (SEO), then this is where it's really costing you if you market with articles. Following is a quick tutorial on how to use SEO rules in your resource box links - and why it's important.

The overall goal of article marketing is to generate traffic and make sales, no? The links in the resource box of your articles help to do that. How?

One of the things that tell search engine spiders what a page on the internet is all about is the words that make up a link. So, instead of saying, "click here," for a free report for example (with "click here" being the link), you want the words that the reader click on to describe the product/service.

So, if I was providing a tips booklet on SEO writing, the line in my resource box would read: Get more "free SEO Tips" (making the words "free SEO Tips" the click able link).

There are many more things that make up an effective resource box to make your article marketing campaigns wildly successful. These are two of the most important and can get you well on your way to article marketing success.

Free Article Marketing Tutorial

An effective article marketing campaign will help you increase web traffic and produce more sales. Read more on article marketing to learn how to write an effective resource box, sales-producing content and more.

About the Author: Yuwanda Black has had a successful freelance writing career since 1993. She is the author of 9 ebooks, including How to Make $250+/Day Writing Simple, 500-Word Articles. Ms. Black says, "You can work from home as a freelance writer in your PJs, getting writing jobs via the internet. I do it every day."