Article Marketing: Extra Effort Can Pay Huge Dividends

Whether or not the "duplicate content penalty" even exists has been a hot topic in forums. Some marketers even deny it's existence. Well, no more sitting on the fence, I'm jumping into the discussion now. I've got some real data to back up my assertions.

It's not a myth. Here's a simple test. The first step is to submit a quality article and get it published on 300 or more sites. About three weeks later, do a search on the title of the article in Google. You should see about 300 results. For the next three weeks or so, monitor the results of that search. Take notice of the diminishing returns as the search results slowly fade to only about 16 links. At the bottom of the page, a message similar to this will appear:

"In order to show you the most relevant results, we have omitted some entries very similar to the 16 already displayed. If you like, you can repeat the search with the omitted results included." This is the infamous "duplicate result penalty".

So you can see it's not a good idea to submit the same article over and over again. Using Google's verbiage, perhaps it should be called the "similar results omission." If Google had perfected their "penalty" there would only be one search result versus 16.

The devastating end result of the "duplicate content penalty" is that the search results and the links you get from article submissions are reduced by 18.75 times. Unfortunately, the means you must submit 18.75 times more articles to achieve the same results from article marketing that you did just a few years ago. There are two solutions. The first solution involves spending the time and effort required to submit a different article to each site. The simpler and easier solution is to use a tool like ArticleROI which does most of the work for you.

If you do either of the above, you can retain all 300 of those articles in the Google results. If you do the math, you'll see results increase by 18.75 times with no more effort on your part. The article marketing tool I use to acheive these greater results is ArticleROI.