Advertising Your New Joint Venture

You are ready and waiting for the launch of your joint venture product. But how are you going to inform the world about your product? How is your joint venture going to be launched?

Listed below are a few ideas that can be taken into consideration.

Ezines

Along with promoting your upcoming joint venture in your own ezine, you can advertise your project in other relevant ezines. Remember that you should also promote the event in your partner's ezine. It is fantastic exposure, which is completely free of charge.

It is important to remember that if you offer reprint rights, then others can have the use of your articles, with absolutely no charge, in exchange for displaying your contact information, as well as links to your site, whilst giving you the credit for the writing. As with all ezines, the general rule is 80% content and 20% promotion.

Blogs

As with ezines, blogs are a fantastic way of publicizing a product free of charge. Not only can your own blog be promoted, but you can guest blog on other blogs and advertise and promote your event there. It is important that you follow the 80%/20% rule here also.

Press Releases

The world can be informed of your project by one or two press releases being issued. If your project is being released in stages, then you can create a press release for every stage of release. Such press releases can then be distributed both online and offline.

Online Promotion

Advertise

Share with your joint venture partner planned advertising space, billboard space, along with TV and radio time. You could also accept the cost of advertising in exchange for a larger sum of the joint venture profits. PPC campaigns are something which should be taken into consideration. New members can also be generated by using a highly targeted pay-per-click campaign for your list and new prospective customers.

Freebies

You can also distribute free reports, audios and ebooks. By giving away freebies, you can build anticipation for the event. You can also attach links and advertisements inside the freebies in order to promote your upcoming joint venture.

Website

By creating a website that is devoted solely to your joint venture project is a great way to advertise your product. Traffic can be driven directly to your website by a pay-per-click campaign, email campaign, press releases, article marketing and SEO (search engine optimization).

Direct Promotions

Direct Mail

Although it can be rather costly to deal with direct mail, a postcard campaign to a purchased list is normally between .32 and .50 cents. Depending on the cost of your product, if you receive a response of between 1% - 3%, then this will more than likely pay for the postcard campaign.

You can also, in order to reduce the cost of the campaign, sell advertisement space on your postcard. It is imperative, however, that you do not allow other advertisements to overpower your offer.

Email Campaign

An email campaign is one way of promoting your product in a cost effective and highly targeted manner, which can yield tremendous returns. It is advised to combine your opt in list along with your partner's opt in list and take into consideration the purchase of a list to send your promotion to.

The promotion for a purchased list will be entirely different from that of the promotions to your opt in lists. However, it stills remains possible for a purchased list to have great results.

Affiliate Programs

Something that is forgotten by a vast amount of people, is to include their affiliates in their joint venture promotion plan. However, it is imperative that they are included, as they can be the true key to real profits.

Why rely solely upon your own marketing resources, when you have the option of employing your affiliates, together with your joint venture partner's affiliates. By doing this you can multiply the quantity of people that you reach and the quantity of people who purchase your product or service.

Conclusion

Therefore, in conclusion, advertising your joint venture project is as important as marketing your business. Marketing and promoting your partnership can be made simple by following a few key elements. If you do not intend to keep this offer for a long period of time, then you have the potential elements of urgency.

When you work with another business owner, you will have the element of increased credibility. Therefore, take full advantage of the elements and use the tools of marketing and promotion which have been mentioned in order to make your joint venture the next big thing.

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