AdSense Guide, Do You Know the Truth?

‘Whoooa! I just made a $25,000 check today’ how many of you have fallen for this. Oh please don’t, because the reality as said is really different. Mr. David Azure a renown search engine analyst and online marketer tries to put light on the truth that everybody hide when they try to sell their AdSense guide to you.

How many of you have actually fallen for those AdSense lingoes that has persisted since the very first time Google thought of monetizing the websites around the web? People, if you have been thinking that using AdSense would be very easy then you might be right but I would definitely like to have the honor to present some very distinct points that needs to be taken care of.

It is not impossible to make money with AdSense. Google has done a great job by sharing their huge advertising network with the small business owners allowing them to profit from their ongoing traffic. You can use ad slots of different preferences to match your website’s color combination. I however would not like to make any guarantees of profit but my intention would be to provide you few tips to use AdSense in a better way.

Why you should not fall for all those claims?
Simply because they can not be obtained overnight, it demands an amount of effort and good planning to achieve such targets. Besides this is true for almost everything in life, every good thing needs a little effort. If it were to be so easy would we have ever wanted it so much?

Second thing is, they might charge you very high and hand over just a single eBook of 50 pages and ask you to read it. Where’s the fun in that?

On top of that everything put in that eBook might not be true.

What is actually possible and how?

Some websites have had great fortune out of AdSense but that was highly influenced by the amount of traffic these sites get daily. Yes, the amount of traffic you get daily makes the difference. There are other factors also like click through rate, ad placement and target keywords.

Click through rate is the number of times your published ads were clicked in comparison to the number of times these ads were shown. Here the layout of your ad slot plays importance. Your ads must be visible among the content of the page. Although it is a great idea to have similar color scheme still please do let the ads stand out so that people can see them and feel attracted to click them. Also note that text ads have greater click through than picture ads according to popular research. Never mind if you would like to have a pictorially blessed website but rather stick to text ads.

Talking about ad placements, you must be very careful. You must try to place the ad slots among the text. You may try to place ads near the Navigation bar of your site. You must not however ask somebody to click on your ad. Keep the font size of the ads distinct.

Target keywords decision is probably the most important thing as this decides the amount of money you get per click. When AdSense serves ads they do it by looking for keyword in your Meta Tags and Title of the page. To target a particular keyword means to have them in these places. You must choose keywords that have very high competition level. Keywords like ‘Weight loss’ or ‘Home in New York’ would definitely have great rush. Hence advertisers would pay more money to get their ads shown for these keywords. If you must know, the ads in PPC are served on the basis of a betting system and the minimum bet is decided by the demand of that very keyword in the advertising network.

Thus when you start showing ads for such costly keywords you are actually serving ads that have a greater value than any other advertising and hence when any of such ads gets clicked on your ad slot you get good money. AT times you may end up earning 4 to 5 times more on such ads as compared to other keywords.

What you should take care of?

Here are certain things you must take care of while using AdSense:

1. Place you ad slots right. DO not place them at some corner of your page or at the very end of it. Place at least one slot at the top and another in the body.

2. Do not make your web page look like an ad service page. Maintain good content as content is the key to success online and content will keep bringing back people. Place ad slots but wisely.

3. Take your own time to decide the color and layout of the ad slot. You know your web page where you will show these ads and hence will be able to decide what would look best.

4. Never click on your own ads. Google tracks it and if you are caught you will be banned and you do not wish to miss out on AdSense in particular.

5. Target high competition keywords as they will fetch you more money per click.

6. Take care that you are marketing it right. Yes, never forget that all that you make is also dependent on the amount of traffic you get. You must maintain good content so that you can make people remember you. It can be anything like gift card service, tips on something or abs exercise plan chart etc.

7. When you have taken care of all the above do make a note to keep good track of your account. You must know which of your ad slots on the page are getting maximum clicks and which are dieing out. This will help you to decide if you need to make modification. Plus if your click-through is very low you might event want to try different layouts at times and check which layout works the best with your site.

My friend you need to be active, this is of course not rocket science but do not take it for granted as your work does not finish when you have pasted the AdSense code on your webpage. You need to experiment with it and make it bring cash to you and that is when you are being intelligent. When you have a million others doing that same thing the only things that make difference are - Your Effort and Your Attitude. Keep them right and bold.

I hope this information was helpful to you. For any kind of help or suggestion you may find me on http://www.imoney360.com. You must visit this site to get detailed reports, eBooks and suggestions about various aspects of making money online. Above all you may contact me and I will personally answer your query.

Best of luck!