A Rodeo Battle on a Brazil Vacation

For centuries, the traditional cowboy and rodeo lifestyle in Latin America has managed to survive, demonstrating that the capacity to dominate wild horses and bulls is still highly-respected among Latino males. This report on Brazil’s biggest cowboy festival, by a South America travel expert at Brazil For Less, provides insight into one of the country’s most well-known rodeo events.
Argentina has their gauchos. Chile named them huasos, while their neighbors in Venezuela have called them llaneros for centuries. Terminology aside, Latin America has long featured a traditional cowboy culture, where skilled horsemanship and low-key ranch life is not only appreciated but a way of life.

Travelers hoping to catch a glimpse of the fascinating customs and folklore that surround this cowboy culture should time their Brazil Vacation with the region’s Festa do Peão de Boiadeiro: the world’s largest rodeo festival held just northwest of the thriving metropolis of Sao Paulo. This annual cowboy spectacle takes place during the third week of August in the city of Barretos and draws over 600,000 rodeo-loving aficionados. For 10 days, spectators can enjoy drinking, eating, live concerts and, of course, premier horsemanship.

Many rodeo festivals are held year-round in Barretos, but none hold a candle to the "Festival of Cowboys". Started over 50 years ago by the Os Inpendentes Social Club, the immense rodeo coincides with the founding of its host city, which unsurprisingly is surrounded by beautiful countryside scenery and farmland. Until 1984, the festival was held in Paulo de Lima Park, situated in the center of Barretos. Beginning in 1985, however, Festa do Peão de Boiadeiro was moved to Hectare Park, designed by Brazil’s famed architect Oscar Niemeyer. The vast Park de Peão surrounds the venue where food markets, restaurants, shops and the like set up their stations during festival week.

Known as Brazil’s "Cattle Capital", the township of Barretos has seen the origins of this interesting rodeo tradition since it served as a stopping point along the country’s cattle trade route: cows were delivered to Brazil’s city slaughterhouses from the cattle-rearing states of Mato Grosso, Goiás and Minas Gerais.

As with any job, the cowboys in charge of transporting these animals found a way to make the work-day more enjoyable and held contests to decide who was able to ride the wildest horses. Here began the tradition, however just as their North American brothers did, Brazilian cowboys have now incorporated bull-riding into the shows, a considerably more difficult sport.

The festival has become known throughout the world as the grandest rodeo festival, and with millions of dollars invested every year, Festa do Peão de Boiadeiro is unlikely to lose that title any time soon. Prizes include rodeo paraphernalia such as cowboy hats, to more luxurious awards that include brand new cars and prize money of as much as $50,000. With more than a week’s worth of festive rodeo activities to enjoy, the Festa do Peão de Boiadeiro is an ideal way to spend a part of your Brazil Vacation.

About the Author
This Brazil travel guide was written by a travel-loving Brazil travel expert at Brazil For Less, a member of the Latin America For Less family.

By Matthew Barker
Published: 10/29/2009
 
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