A New Affordable Jewellery Shopping Experience for the Fashion - Conscious

Jewelery Shop Online is a flourishing Irish-based costume and designer jewelery store. As the name suggests, the difference here to the usual pricey High Street jewelery shops is that all their elegant goods can be viewed via the internet from the comfort of your own home. The website is highly appealing with a very professional and modern layout. The business was set up and developed by Susan Salkeld, who has a keen interest in ladies fashions. The online jewelery store is based in Dublin but delivers to all of Ireland, as well as catering for regular customers across Europe and even farther afield.

Susan explains the concept and philosophy behind her growing venture, "Having often purchased designer clothes and footwear myself from worldwide internet shops, I realised that the necessary accessories were not so readily available online. I found this odd because items such as costume jewelery and bags are not as bulky as clothing and shoes [for delivery] which now sell extremely well over the internet. After chatting with a few jewelery designers, I decided that I could provide a service to introduce and supply beautiful, modern pieces of jewelery which compliment today's fashions."

"At Jewelery Shop Online we want to bring variety, color and glamor to the jewelery accessory market. There's a real wow-factor about most of the items we offer, especially when actually seen and handled. But we also hope our affordable prices bring an extra smile when the buyer realizes how much cash they've saved by browsing around our shop."

Susan personally vetted high-quality suppliers from around the globe and then selected the extensive range of stunning products on display. Notable collections include:

Krystal London -Krystal are recognized as the leading designers and manufacturers of exquisite designer jewelery using only the highest grade Swarovski Crystals. They are universally renowned for their high quality pieces and attention to detail. Huge dangling chandelier earrings, crystal shower necklaces and cuffs are just some of the pieces you can view in this collection. Everything in Krystal's display is designed by Kish Vasa who has over 20 years of experience, thus guaranteeing exceptional and unique designs.

Lola Rose - In their section, you find examples of some of the most beautiful semi-precious jewelery on offer today. You will be dazzled by creations in an array of stunning and unusual colors. Susan has called upon the services of Lola Rose's leading modern jewelery creator, the highly-talented Nicola Gewirtz, to offer pieces which catch the eye with great effect.

The Silver Collection - For fans of silver jewelery, Susan has hand-picked a great range of desirable items which will "set off" your outfit, regardless of the occasion. From beautiful dress rings and classical necklaces to stylish cuff bangles and bracelets, Jewelery Shop Online doesn't disappoint in silverwear accessories. The website is proud to boast that all its silver goods are hallmarked after passing the most rigorous of inspections at The Assay Office in Dublin Castle.

Rhinestone Crystal Jewelery - For that special occasion, Susan's e-commerce shop can provide those important finishing touches to a memorable outfit; sparkling rhinestone crystal chokers, co-ordinated earring & necklace sets, tiaras, etc. Some items have been selected with weddings in mind, but the more understated designs are perfect to add class and sophistication to evening and party wear.

Jewelery Shop Online has a fabulously large selection of general designs featuring semi-precious stones which originate from all corners of the world. In some cases, the ethnic origins of the pieces come to the fore, literally in their shape, weight and highly attractive but rare colors. Other creations follow more traditional, antique styles but here the nicest surprise comes by way of their pricing which would suit anyone's pocket even in these hard times.

Susan knows that fashion-conscious women must spend their hard earned money wisely. As she points out, "We have done thorough research regarding our jewellery pricing structure and our aim is to offer the lowest possible prices for all our jewellery lines. Our designer jewelery is on average 15% lower than anything like its equivalent in trendy department stores in Ireland. We wanted to offer our customers something different that was affordable, so that we ladies can occasionally spoil ourselves without feeling guilty."

The beauty about buying online apart from the obvious - trying to find time in our busy lives to take a day out to walk around various shops, sitting in traffic jams, parking problems, queuing at tills, etc - is that the prices are often much less than buying in the High Street shops. Susan confirms that this is mainly due to the online retailer not having to pay rent on display premises, and the saving in overheads is then passed on to the customer. Many people these days prefer to do their shopping via a convenient laptop or PC, and then have the ordered items delivered right to their front door. Susan sees no reason why shopping for good quality jewelery cannot follow this increasing trend.

Jewelery Shop Online imports its stock list from countries all over the world. By doing so, they capture many exotic and gorgeous styles influenced by the different cultures they trade with. Susan hopes to bring both quality and variety to Irishwomen, and we cannot argue with her aspirations in the costume jewelery field. Already she is able to boast, "Currently we have two major designers on board but I'm hoping to have another three by the end of the year. It's important to change stock and styles on a seasonal basis."

'Customer-care' is also another of Susan's buzzwords. She knows through her own online shopping experiences that the development of trust and good relationships with apparently faceless retailers is vital. "We always make sure we respond to any queries as quickly and efficiently as possible", she remarks. "We also encourage feedback or requests - if a customer would like to see more items of a particular design or they are looking for a very special item of jewelery, then we will try our utmost to accommodate them".

When asked to sum up why she seems to have limitless enthusiasm for her business, Susan answers effortlessly, hardly pausing for breath. "Since an early age I have always had a passion for beautiful jewelery whether it is fashion, costume or designer. I am realizing my dream of supplying beautiful jewelery to ladies everywhere at prices they can afford. It makes my job such a pleasure. Jewelery is glamorous and fun - as it should be." visit www.jewelleryshoponline.ie
Susan x